Course approved. Streetwear inspired. This Dead Golfer Snapback is crafted with a structured 5-panel design, bold front embroidered logo, a curved bill, and a durable twill construction. Clean lines, purposeful details, and subtle TRUE finishes make it a go-to for wherever your day takes you.
Course approved. Streetwear inspired. The Trademark Snapback is crafted with a structured 5-panel design, 3D embroidered front logo, miniature back embroidery, a curved bill, and a durable twill construction. Clean lines, purposeful details, and subtle TRUE finishes make it a go-to for wherever your day takes you.
Course approved. Streetwear inspired. The Movement Snapback is crafted with a structured 5-panel design, bold TPU movement logo, a curved bill, and a durable twill construction. Clean lines, purposeful details, and subtle TRUE finishes make it a go-to for wherever your day takes you.
Course approved. Streetwear inspired. The Backspin Snapback is crafted with a structured 5-panel design, bold 3D embroidered logo, a curved bill, and a durable twill construction. Clean lines, purposeful details, and subtle TRUE finishes make it a go-to for wherever your day takes you.
Our Mid-Summer Sale is officially live — score up to 50% off select TRUE footwear and apparel.
A limited-edition collection designed in partnership with PGA HOPE. Three exclusive red, white, and blue colorways built to honor those who have served.
A collection built for slow mornings, sunny rounds, and carefree comfort. From post-round hangs to off-course escapes, each piece blends laid-back style with lightweight performance.
Our most comfortable knit ever - built for all-day movement, natural flex, and zero distractions. A breathable, lightweight design inspired by the way you walk, swing, and live.
Meet the all-new Lux² Maven and Lux² Player - the future of spiked golf footwear starts now.
Wide, zero drop and naturally flexible - the OG3 Pro blends the signature comfort of our Original Collection with an emphasis on performance where it matters most - on the golf course.
The GREEN SZN collection is a limited, small-batch release that utilizes our iconic Dead Golfer while giving a nod to golf's biggest stage.
TRUE Originals are decidely different - creating the first and only natural golf shoes that enhance your comfort and performances so you can Enjoy the Walk.
Our new cushioned zero-drop shoe is here and selling fast! Limited sizes remain - secure yours now or sign up for back in stock notifications.
The FS-Tour is the perfect marriage of ultra-premium materials, a classic silhouette, and innovative performance which results in a shoe that plays as well on the town as it does the course.
Over a dozen years of innovation have led us to the Lux G - the perfect blend of style, durability and performance for the course. Step comfortably through whatever you encounter on the links, then simply rinse and repeat.
The debut Bottled in Bond, 100 Proof Bourbon created by Pursuit Distilling and hand-selected by the TRUE team. This very limited edition, two-barrel selection epitomizes the Pursuit of Par.
Inspired by the majestic landscapes of the Pacific Northwest, this assortment of gear is a nod to the natural beauty that surrounds us every day here at TRUE HQ.
Cold weather gear ready for your next adventure; featuring our new 3L Rain Jacket, Vest, Heritage Footwear Capsule and more.
Showcase your style with our iconic Dead Golfer logo, now featured across a diverse range of items including footwear, apparel and essential gear.
TRUE designs minimalist footwear that delivers a natural, barefoot feel—crafted for walking golfers who prioritize wellness. This philosophy has guided every shoe we've created, and it will continue to shape every step forward.
Madelene Sagström returned to the winner’s circle in style over the weekend, claiming her second career LPGA Tour title at the T-Mobile Match Play in Las Vegas.
Engineered for all-day wear, these shorts are the perfect blend of style and performance, ready for whatever your day has in store.
With the new TRUE Lux Golf Glove, you can show off a quality accessory that's built with luxury while showing off a little subversive fun.
2024 was a year of simplicity, innovation, and grit. Here’s a look back at some of the highlights that made this year unforgettable.
Eric Wicken, a cornerstone of the TRUE community and an integral part of our TRUE apparel launch, is now facing his toughest challenge yet: cancer.
Three action-packed days of food, camaraderie, challenges, prizes, and celebrity guest appearances at the latest TRUE golf tournament. Check out The Gambler lookbook now!
The 2024 PGA Show was a huge success for TRUE, marking a significant stride in our journey as a brand committed to crafting authentic, performance-driven golf footwear.
Take a look at how TRUE Ambassador Chris Kirk enjoyed the walk in the first event of 2024.
Looking to get a little something-something for the golfer in your life? Don't worry, our team has you covered with a variety of options.
We're proud to support the 2023 Swing for a Soldier tournament at Gold Mountain Golf Club in their support of veterans and first responders.
Love TRUE? Want to spread the word? Apply to join our ambassador program today
We teamed up with award-winning artist Timmy Ham AKA SLOTH on a one-of-a-kind, limited edition apparel and gear collaboration.
How a desolate landscape in Eastern Washington turned into one of the premiere courses in the state
Earn your way to discounts, unlock perks, and more
Our TOUR Ambassadors team up with Comedian Nate Bargatze for some mini lessons
We ventured out to Catalina Island to explore the golf, lifestyle, and cuisine of golf parts unknown
“TRUE is committed to crafting high quality golf gear so that you can enjoy the walk - on or off the course. We’re a collective of family and friends dedicated to sharing our passion and excitement for footwear, apparel, and the game, with you.”
Jason and Ryan Moore | Brothers & Co-Founders
Golf shoes have always been overbuilt, uncomfortable, and difficult to walk in. So over a decade ago, we decided to change that.
