Golf is one of few sports that transcends generations, bringing people together across all walks of life and skill levels. At TRUE, we see it as more than just a game - it's a lifestyle. One that values authenticity over pretense, embraces the journey as much as the destination, and celebrates the freedom to play by your own rules. That's why we're building a collective of collegiate and prep athletes who embody this spirit - the next generation of golfers who redefine the game with passion, individuality, and a commitment to walking their own path. Through TRUEU, we're equipping players with industry-leading footwear, amplifying their voices, and giving them the platform to inspire golfers of all kinds. Because at TRUE, it's not just about how you play - it's about how you live.
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I'm an Athlete

I’m a prep or collegiate athlete with a strong connection to the game of golf. I believe in its power to unite, and I’m ready to represent TRUEU with authenticity, passion, and purpose — both on and off the course.

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I'm a Coach

I’m a prep or collegiate golf coach interested in outfitting our team with TRUE gear built for performance and purpose. I’m looking to learn more about the team programs and partnership opportunities available through TRUEU.

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NEXT GENERATION OF GOLFERS • COLLEGIATE • PREP • TRUEU • COMPETITORS • HUMBLE • DRIVEN • PASSIONATE •

TRUEU is about elevating the next generation of athletes.

Whether you’re chasing wins, growing the game, or just chasing daylight – TRUEU is built for you. We’re here to support competitors and creators from across the prep & collegiate sport spectrum.

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What's in it for me?

TRUEU isn’t just a title — it’s a community built to support and elevate you. As a member, you’ll gain access to seasonal product credit, exclusive drops, and opportunities to collaborate with TRUE on content, storytelling, and campaign features. You’ll get visibility across our platforms, tap into a powerful network of athletes and creators, and receive gear designed to perform at the highest level. Whether you’re building your brand or chasing the next win, TRUEU gives you the platform to do both — with style, substance, and purpose.

Product Credit

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Receive a product credit toward TRUE footwear, apparel, and gear — made to perform wherever your game takes you on or off the course.

Social Collaboration

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Get featured across TRUE’s digital channels and co-create content that showcases your story, style, and what drives you to be the best.

Join a Community

Connect with a diverse collective of like-minded athletes, coaches, and creators all united by the game — and a shared pursuit of something greater.

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Welcome to TRUEU
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