For those born to change the game

It can be argued that golf is one of the rare sports that transcends generations, bringing people together across all walks of life and skill levels. At True, we see it as more than just a game - it’s a lifestyle. One that values authenticity over pretense, embraces the journey as much as the destination, and celebrates the freedom to play by your own rules.

That’s why we’re building a team of collegiate and prep athletes who embody this spirit - golfers who redefine the game with passion, individuality, and a commitment to walking their own path. Through TrueU, we’re equipping the next generation of players with industry-leading footwear, amplifying their voices, and giving them the platform to inspire golfers of all kinds.

Because at TRUE, it’s not just about how you play - it’s about how you live.