Privacy Policy

Retail Partners Privacy Policy

Privacy Policy

Last Updated: August 19, 2026

TRUE Collective, LLC ("TRUE," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use and disclose it, and the rights and choices available to you.

Contents

  1. Scope
  2. Personal Information We Collect
  3. How We Use Personal Information
  4. Sale and Sharing of Personal Information
  5. Your Privacy Rights
  6. How to Exercise Your Rights
  7. Notice of Financial Incentive: TRUE Rewards
  8. Cookies and Tracking Technologies
  9. Data Retention
  10. Security
  11. Children
  12. SMS and Text Messaging
  13. Changes to This Policy
  14. Contact Us

1. Scope

This Privacy Policy applies to personal information we collect through:

  • truelinkswear.com
  • secondchance.truelinkswear.com
  • truelinkswear.ca
  • Our checkout, which is hosted by Cart.com on a separate domain
  • Our customer support channels, including email, chat, and phone
  • Our email and SMS marketing programs
  • Our retail, event, and corporate gifting programs
  • Social media pages we control

TRUE products are also sold through regional partners who operate their own websites and maintain their own privacy practices. This Policy does not apply to truelinkswear.com.au, operated by TRUE Collective Pty Ltd, or truelinkswear.eu, operated by Golf Affairs SAS. Please review the privacy policy posted on those sites.

This Policy also does not apply to third-party websites we link to.

2. Personal Information We Collect

In the preceding twelve months, we have collected the following categories of personal information.

Identifiers

Examples:
Name, postal address, email address, phone number, account ID, IP address, device identifier, and cookie identifiers.
Collected from:
You, and automatically from your device.
Used for:
Order fulfillment, account management, customer support, marketing, fraud prevention, and analytics.
Disclosed to:
Payment processors, shipping carriers, email and SMS platforms, advertising networks, and analytics providers.
Shared for advertising:
Yes.
Retained for:
The life of your account plus seven years.

Customer Records

Examples:
Billing and shipping address, payment card information, and purchase history.
Collected from:
You.
Used for:
Order processing, returns, and warranty claims.
Disclosed to:
Payment processors, fulfillment providers, and our returns platform.
Shared for advertising:
No.
Retained for:
Seven years, for tax and warranty purposes.

Commercial Information

Examples:
Products viewed, purchased, and returned, cart contents, and order value.
Collected from:
You, and automatically.
Used for:
Merchandising, recommendations, marketing, and inventory planning.
Disclosed to:
Analytics, advertising, and email and SMS platforms.
Shared for advertising:
Yes.
Retained for:
Three years from your last activity.

Internet and Network Activity

Examples:
Browsing activity on our sites, search terms, pages viewed, session recordings, clicks, and referring URL.
Collected from:
Automatically, through cookies, pixels, SDKs, and session-replay technology.
Used for:
Site optimization, analytics, advertising, and fraud prevention.
Disclosed to:
Analytics, advertising, and session-replay providers.
Shared for advertising:
Yes.
Retained for:
Twenty-six months.

Approximate Geolocation

Examples:
City, state, ZIP code, and country derived from your IP address.
Collected from:
Automatically.
Used for:
Shipping estimates, regional content, analytics, and advertising.
Disclosed to:
Analytics and advertising providers.
Shared for advertising:
Yes.
Retained for:
Twenty-six months.

Audio and Visual Information

Examples:
Customer service call recordings and photographs you submit with warranty claims.
Collected from:
You.
Used for:
Support, warranty adjudication, and training.
Disclosed to:
Our support platform provider.
Shared for advertising:
No.
Retained for:
Two years.

Professional and Employment Information

Examples:
Resume, work history, and references. Collected from job applicants only.
Collected from:
You.
Used for:
Hiring.
Disclosed to:
Our applicant tracking and background check providers.
Shared for advertising:
No.
Retained for:
Three years.

Inferences

Examples:
Preference profiles, predicted interests, shopping segments, and lifetime value estimates.
Collected from:
Derived from the categories above.
Used for:
Personalization, marketing, and segmentation.
Disclosed to:
Advertising and email and SMS platforms.
Shared for advertising:
Yes.
Retained for:
Three years from your last activity.

Sensitive Personal Information

Examples:
Account login credentials.
Collected from:
You.
Used for:
Authenticating you and securing your account. We use this information only for purposes permitted under applicable law, and therefore do not offer a right to limit its use.
Shared for advertising:
No.

We do not knowingly collect racial or ethnic origin, religious beliefs, union membership, genetic data, biometric identifiers, health information, precise geolocation, or information about sex life or sexual orientation.

3. How We Use Personal Information

We use personal information to process and fulfill orders, manage your account, provide customer support, process returns, exchanges, and warranty claims, operate our Rewards Program, send marketing communications you have consented to receive, personalize your experience, measure and improve our sites and marketing, detect and prevent fraud, and comply with legal obligations.

We do not use or disclose personal information for purposes materially different from those described here without providing notice.

4. Sale and Sharing of Personal Information

We share personal information for cross-context behavioral advertising. Under California law this is treated as "sharing," and under certain other state laws it may be treated as a "sale," even though we do not receive money in exchange for it.

Specifically, we disclose identifiers, internet and network activity, commercial information, approximate geolocation, and inferences to advertising and analytics partners including Meta Platforms, Google, Klaviyo, Attentive, and Microsoft so that they can measure our advertising and show you TRUE advertisements on other services.

We do not sell or share the personal information of consumers we know to be under 16 years of age.

You may opt out at any time. See Section 6.

5. Your Privacy Rights

Depending on where you live, you may have the following rights:

  • Right to know and access. Request the categories and specific pieces of personal information we have collected about you, along with the sources, purposes, and recipients.
  • Right to delete. Request deletion of personal information we collected from you, subject to legal exceptions.
  • Right to correct. Request correction of inaccurate personal information.
  • Right to opt out of sale and sharing. Direct us to stop sharing your personal information for cross-context behavioral or targeted advertising.
  • Right to data portability. Receive your personal information in a portable, machine-readable format.
  • Right to non-discrimination. We will not deny you goods or services, charge you a different price, or provide a different level of quality because you exercised a privacy right. Differences tied to our Rewards Program are described in Section 7.
  • Right to appeal. If we decline your request, you may appeal by emailing help@truelinkswear.com with the subject line "Privacy Request Appeal." We will respond within 45 days, or 60 days where permitted by applicable state law.

6. How to Exercise Your Rights

Submit a request. Email help@truelinkswear.com or call 253.584.8770.

Opt out of sale and sharing. Use the "Do Not Sell or Share My Personal Information" link in our website footer.

Opt out of email. Use the unsubscribe link at the bottom of any marketing email.

Opt out of SMS. Reply STOP to any text message from us.

Global Privacy Control. We recognize and honor the Global Privacy Control and other browser-based universal opt-out preference signals as a valid opt out of sale and sharing for the browser transmitting the signal.

Verification. We will verify your identity before fulfilling a request to know, delete, or correct. We typically do this by matching information you provide against our records or by confirming that you control the email address associated with your account.

Authorized agents. You may designate an agent to submit a request on your behalf. We may require written authorization from you and verification of your identity.

Timing. We will confirm receipt of your request within 10 business days and respond within 45 calendar days. We may extend this once by an additional 45 days and will notify you if we do.

7. Notice of Financial Incentive: TRUE Rewards

Our Rewards Program offers points, discounts, and member benefits in exchange for enrollment, which requires you to provide personal information including your name, email address, and purchase history.

  • Material terms. Members earn points on qualifying purchases and may redeem them for discounts and rewards as described in the program terms.
  • How to join. Enroll at truelinkswear.com/pages/loyalty.
  • How to withdraw. Email help@truelinkswear.com or call 253.584.8770 to cancel your membership. Withdrawing forfeits any unredeemed points.
  • Good faith estimate of value. We estimate the value of the personal information provided by program members to be approximately $[VALUE] per member per year. This estimate is calculated using the expense method, based on the total value of benefits conferred on program members divided by the number of participating members.
  • Why the incentive is permitted. The value of the benefits we offer is reasonably related to the value of the personal information provided to TRUE.

8. Cookies and Tracking Technologies

We and our partners use cookies, pixels, tags, SDKs, and session-replay technology on our sites.

  • Strictly necessary. Required for the cart, checkout, and site security.
  • Analytics. Measure traffic and site behavior. Includes Google Analytics 4 and Microsoft Clarity.
  • Advertising. Support ad targeting and measurement. Includes the Meta pixel and Google Ads tags.
  • Functional. Remember your preferences and power live chat.

You can manage advertising cookies through the "Do Not Sell or Share My Personal Information" link in our footer, and you can control cookies generally through your browser settings. Blocking strictly necessary cookies may prevent parts of our site from working.

9. Data Retention

We retain personal information for the periods described in Section 2, or longer where required by law for tax, warranty, or litigation purposes. When information is no longer needed, we delete or de-identify it.

10. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of electronic storage is completely secure.

11. Children

Our sites are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at help@truelinkswear.com and we will delete it.

12. SMS and Text Messaging

If you elect to receive marketing text messages from us, you are providing your prior express written consent to receive recurring marketing and promotional messages, which may include cart abandonment messages, sent through an automatic telephone dialing system. Message frequency varies. This service is optional and is not a condition of purchase.

You may opt out at any time by replying STOP to any message. For help, reply HELP or email help@truelinkswear.com. Message and data rates may apply according to your wireless plan. Neither we nor wireless carriers are liable for delayed or undelivered messages.

Information collected in connection with our text messaging program may include your mobile number, your carrier, and the date, time, and content of messages. We use this information in accordance with this Privacy Policy.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version here and revise the "Last Updated" date above. If we make material changes, we will notify you by email or through a notice on our site.

14. Contact Us

TRUE Collective, LLC
8102 Zircon Dr. SW
Lakewood, WA 98498
help@truelinkswear.com
253.584.8770

If you are located in certain U.S. states (including California), you may have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising (also called "targeted advertising").


Explanation

We may disclose certain information to third parties (such as advertising partners) to help measure performance and deliver relevant ads. Under some state privacy laws, these disclosures may be considered a "sale" or "sharing."


How to opt out

Global Privacy Control (GPC): If your browser sends a Global Privacy Control (GPC) signal, we will treat it as an opt-out preference for this browser/device where supported.


Opt-out form: Submit the form below to record your opt-out preference for your customer account. We will apply your preference as soon as possible, though some systems may take time to fully update.

 

If you reside in the United States, you may have specific rights regarding your personal information, including the right to access, delete, correct, and opt out of certain data uses. Use the options below to exercise your rights.

Note: Rights and availability depend on your state of residence and applicable law.


Access or download my data (Right to Know)

You can request a copy of the personal information we have collected about you, including account details and order history. We may need to verify your identity before providing access.

Response time: We respond to verifiable requests within 45 days. We may extend this by an additional 45 days where permitted by law (we will notify you if an extension is needed).


Correct my information

If you believe the personal information we maintain about you is inaccurate, you can request a correction here.


Delete my data

You can request the deletion of your personal information, subject to certain legal exceptions (for example, where retention is required for tax, security, or legal obligations).


Do Not Sell or Share

You can opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (or "targeted advertising").

This opt-out is designed to be easy to use and does not require you to create an account.


Manage Your Privacy Choices Depending on your location, you may have the right to opt out of the sale of your personal info, withdraw consent for tracking, or customize your cookie preferences.


Authorized agents

You can authorize an agent to submit requests on your behalf. To do so, we may require signed permission from you and may ask you to verify your identity directly with us to confirm the agent's authority.

To submit an authorized agent request, please contact:

📧 info@truelinkswear.com


Right to appeal

If we deny your request, you may have the right to appeal our decision (depending on your state). To submit an appeal, please contact us with the subject line "Privacy Appeal."

Appeal contact: info@truelinkswear.com


Contact information

For questions about your privacy rights, please contact:

Email: info@truelinkswear.com

Address: 2926 S. Steele St. STE 500, 98409 Tacoma Washington, United States