Pursuit Distilling Co. and TRUE linkswear Debut Dead Golfer Bourbon


Pursuit Distilling Co. and TRUE linkswear Debut Dead Golfer Bourbon

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for on and off the course, proudly announces the debut of a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. and hand-selected by the TRUE team, called Dead Golfer Bourbon.

A limited, two-barrel release that will make just 438 bottles available in 2024, Barrel Select Dead Golfer Bourbon represents a partnership between two Pacific Northwest companies dedicated to authenticity, quality craftsmanship, enhancing the lifestyles of their customers. Broadcaster and former PGA TOUR player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA TOUR winner Ryan Moore, helped spark this collaboration which has yielded an 100-proof barrel select bourbon, aged carefully for more than six years in American White Oak barrels.

The Dead Golfer Bourbon refers to the popular golfing skeleton icon TRUE debuted in 2022 as a secondary logo on select pieces of footwear, apparel and accessories. Pursuit x TRUE Dead Golfer Bourbon comes to market with the finest-quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye and 4 percent specialty malt barley.

“Collaboration and camaraderie are fundamental to our brand – and this project was no different. We reached out to our friends at Pursuit and tasted dozens of iterations of whiskey, bourbon and IPA spirits they’ve had aging here in Washington––and we hand selected two barrels that felt just right for our palette. The result is 438 bottles of six-year bourbon, aged in American white oak, wrapped in custom TRUE packaging, featuring our Dead Golfer icon and additional TRUE swag in every package,” said Jason Moore, TRUE co-founder and CEO.

Pursuit’s tasting notes for Dead Golfer Bourbon are:
Nose: Fresh floral, orange blossom, fresh stonefruit, orange peel
Pallet: Silky smooth
Finish: Candied citrus, fruit gummies, buttermint finish

“We are thrilled for customers to enjoy this barrel select offering because so much care has gone into making this a distinctive and enjoyable bourbon,” said Pursuit General Manager Cory Johnson. “Because of the climate here in Washington, whiskeys age differently and more slowly than they do in Tennessee or Kentucky, so when you’re enjoying Dead Golfer Bourbon, you’re able to appreciate the ingredients sourced from a fourth-generation farm in Walla Walla and the dedication required to properly age these one-of-a-kind craft spirits.”

Pursuit partners with Louisville, Kentucky-based distilled spirits consulting firm The Sprits Group––helmed by valued veteran industry experts Monica Wolf and Ashley Barnes––that focuses on whiskey related business strategy and operations, quality control and distillery engineering. As a result, Pursuit’s products meet exact standards and can achieve unique tasting profiles from barrels that have been singled out through Barnes’ unique expertise.

“It’s wild how organically our relationship with TRUE has evolved based on our shared values and how we both take great pride in bringing products that are a bit more elevated to the market,” said Pursuit Co-Founder Sam Agnew. “This Dead Golfer Bourbon release with TRUE is so reflective of our company’s values of teamwork, integrity and finding ways to innovate new products for our customers.”

According to the message included in Dead Golfer Bourbon’s packaging, golf and great bourbon have several things in common: They both take time. They are best enjoyed outdoors and, most importantly, they bring people together. “This bourbon is deep, flavorful and incredibly smooth for a bottled-in-bond pour. We’ve been enjoying it neat or poured over the rocks, but it’s strong enough to hold its flavor in a nice craft cocktail form,” Moore said. “The customer is going to love the entire experience, from the unboxing all the way to the last drop. We wanted to make this an elevated, and limited experience - making it an amazing bottle to add to your collection or take to that next special event.”

To purchase this limited release of Dead Golfer Bourbon, follow the link on truelinkswear.com or find it on PursuitDistilling.com