• Welcome to TRUE APPAREL

    Countless years of development, several trips around the world and plenty of on-course R&D have led to our long-awaited, tried and TRUE Apparel Collection. So many brands compete to stand out with crazy prints and loud colors, but ironically, it's all starting to look the same. On the other hand, a couple of athleisure brands are making styles that cross over into golf, but they lack a real connection to the sport. Golf is in our DNA, so we're creating minimalist pieces that are amazing to play in but can cross over into everyday life at the office, at home, or traveling.

ELEVATED ESSENTIALS

The word 'essentials' in the apparel space has gotten misconstrued. For a lot of golf brands, their essential lineup feature loud colors, bold patterns and large logos. While others sadly strip out all of the quality materials, thoughtful details, and performance features - delivering boring, regurgitated designs.

For us, 'essentials' are defined by this truth: products you can't live without. The new mainstays in your rotation - our elevated essentials feel even better than they look. With a clean, natural color palette and modern, minimalist aesthetic, our elevated essentials are meant to be worn everyday, everywhere. On repeat.

BORN OUT OF SELFISH IDEATION

We could never find that perfect golf lifestyle wardrobe. Outfits that not only looked natural on or off the course - but that felt even better than they looked. The kind of clothes that didn't look out of place on the first tee box or out to dinner with friends. Something simple, yet detailed. Minimalist, but thoughtful in innovation and quality.

Frustrated with the status quo and endless, endless racks of loud prints and cheap synthetic fabrics - we decided to make the kinds of clothes we were searching for, ourselves. Just like our footwear, our apparel is born out of selfish ideation and we hope you enjoy them as much as we do.

GOLF IS A GAME OF DETAILS

Quality, thoughtfully designed athleisure apparel made for golf just isn't easy to come by. Sure, there's outside brands doing their best to emulate a golf aesthetic - but do those yoga inspired mega brands really get what the golfer needs? After testing gear ourselves and talking with some of golf's premier athletes and stockiest - the consensus was simply, no.

Golf is in our DNA. So we've taken the fit, feel, and performance that our culture has come to love from the athliesure category and added our signature TRUE functionality and versatility. Using ultra-premium fabrics and cloud-like materials, these are pieces you'll buy for golf - but want to wear all day.

PREMIUM.
COMFORTABLE.
SUSTAINABLE.

  • LUX Polo
    TRUE LUX Polo

    Minimalist design, maximum comfort - the Lux Polo is the softest shirt you will ever wear. Built using SuperNatural Materials that offer unrivaled performance and a modern aesthetic so it can transcend the course. The athletic modern cut looks great on or off the links as the polo drapes naturally for a casual, yet tailored looking fit. Our ultra premium Lux Polo blend features a sustainable mix of industry leading Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleeve.

  • ALL DAY QUARTER ZIP

    Introducing ‘cloud-like’ comfort: The All Day Quarter Zip is the perfect mid-weight layering piece for the active and adventurous golfer - built using Super Natural Materials that offer unreal performance, a premium look & feel, and next-level sustainability. This crew neck is the perfect ‘all-season’ weight to keep you feeling good during your pursuits on and off the course. Like nothing you've ever felt, our premium French-terry blend features a sustainable mix of industry leading Tencel® (43%), Repreve® Recycled Polyester (50%) and Spandex (7%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleev

  • LUX MOCK POLO
    TRUE LUX Mock Polo

    Minimalist design, maximum comfort - the Lux Mock Polo is the softest shirt you will ever wear. Built using SuperNatural Materials that offer unrivaled performance and a modern aesthetic so it can transcend the course. The athletic modern cut looks great on or off the links as the polo drapes naturally for a casual, yet tailored looking fit. Our ultra premium Lux Polo blend features a sustainable mix of industry leading Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleeve.
  • ALL DAY HOODIE
    TRUE All Day Hoodie

    Introducing ‘cloud-like’ comfort: The All Hoodie is the perfect mid-weight layering piece for the active and adventurous golfer - built using Super Natural Materials that offer unreal performance, a premium look & feel, and next-level sustainability. This crew neck is the perfect ‘all-season’ weight to keep you feeling good during your pursuits on and off the course. Like nothing you've ever felt, our premium French-terry blend features a sustainable mix of industry leading Tencel® (43%), Repreve® Recycled Polyester (50%) and Spandex (7%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleev

  • ALL DAY CREWNECK
    TRUE All Day Crewneck

    Introducing ‘cloud-like’ comfort: The All Day Crewneck is the perfect mid-weight layering piece for the active and adventurous golfer - built using Super Natural Materials that offer unreal performance, a premium look & feel, and next-level sustainability. This crew neck is the perfect ‘all-season’ weight to keep you feeling good during your pursuits on and off the course. Like nothing you've ever felt, our premium French-terry blend features a sustainable mix of industry leading Tencel® (43%), Repreve® Recycled Polyester (50%) and Spandex (7%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleev

  • ALL DAY TEE SHIRT
    TRUE LUX T-Shirt

    Introducing the Lux T-Shirt - the greatest tee ever crafted. The softest shirt you will ever wear, the Lux T-Shirt lacks nothing in fit, quality and durability. Built using Super Natural Materials that offer unrivaled performance and a minimalist aesthetic so you can look and feel good, anywhere. The tee is ready for life's endeavors as it drapes naturally for a casual, yet tailored looking fit. Our ultra premium Lux blend features a sustainable mix of industry leading Tencel® (45%), Repreve® Recycled Polyester (50%) and Spandex (5%) for maximum comfort and movement. Minimalist tonal high density logo prints at the wearers back left shoulder and right sleeve.