TRUE Black Friday

Men
- Shop All
  
  Shop All
  
  TRUE All Day Knit II
  The most versatile shoe in the game.
  
  12 Colors ●
  From $145
  
  TRUE OG Feel
  Designed for the feel player.
  
  4 Colors ●
  $155
  
  TRUE LUX Knit
  Breathability meets waterproof.
  
  4 Colors ●
  $149 $195
  
  TRUE Performance No-Show Sock
  The last no-show sock you'll ever need.
  
  3 Colors ●
  $12
  
  TRUE Original 1.2
  Our iconic zero-drop, minimal experience.
  
  2 Colors ●
  $170
  
  TRUE LUX Pro
  As seen on TOUR (like, a lot).
  
  3 Colors ●
  $220
  
  TRUE LUX Sport
  Crafted for the gamers.
  
  5 Colors ●
  $185
  
  TRUE All Day Ripstop
  Sustainability taken to another level.
  
  6 Colors ●
  $150
  
  Gift Card
  Don't know what to pick out? It's cool - let them choose for themselves.
  From $15
  
  TRUE OG Sport
  Built for the range rats.
  
  2 Colors ●
  $175
  
  TRUE Comfort Foam Insole
  
  Rejuvenate your TRUEs with our anti-microbial, ultra plush and breathable insert. Guaranteed comfort, so you can #EnjoyTheWalk.
  
  $15
  
  TRUE Performance Crew Sock
  The most comfortable sock ever made.
  
  3 Colors ●
  $15
  
  OG Player Towel
  
  Designed with one thing in mind - give the everyday player access to what a real TOUR Caddie actually uses. No water-wicking microfiber materials, no waffling, no gimmicks - just a water absorbing, ball & club cleaning towel that will last a long, long time.
  
  2 Colors ●
  $35
  
  Sneaker Lab Premium Shoe Care Kit
  
  The Sneaker LAB Premium Shoe Care Kit combines the four essential sneaker cleaning products to keep your shoes clean and protected. These four shoe cleaner products; the Sneaker LAB Sneaker Cleaner, Sneaker LAB Odor Protector, a Sneaker LAB Premium Shoe Brush and Sneaker LAB Sneaker Protector come in a resealable velcro travel pouch. This premium sneaker cleaning kit is suited for at home shoe cleaning purposes and can also be easily taken with on your travels to clean your sneakers.
  
  SNEAKER LAB PREMIUM KIT CONTAINS
  
  Sneaker LAB Sneaker Cleaner
  
  Sneaker LAB Odor Protector
  
  Sneaker LAB Premium Brush
  
  Sneaker LAB Sneaker Protector
  
  1 Color ●
  $25
  
  TRUE Canvas 5-Panel Snapback | Dead Golfer
  
  A nod to our Tacoma roots where workwear isn't just a uniform, but a testament to quality, work ethics and longevity - this structured canvas snapback reminds us how far we've come in just 12 short years. Our company favorite, this hat looks just as good around town as it does on-course. This once limited edition hat now comes in 3 core colors and features a one of a kind dead golfer felt & embroidery insignia front and center.
  
  3 Colors ●
  $40
  
  Sneaker Lab Leather Wipes - 12 Pack
  
  Sneaker LAB Leather Wipes are the shoe cleaning wipes designed for on-the-go cleaning. These convenient quick leather wipes work well for when your TRUEs get a little dirty when you're on-the-go or traveling. The Sneaker LAB Leather wipes contain a water based cream that combines proprietary nutrients and sealants to nourish and protect leather helping to restore that ‘new shoe' look and finish. The conditioner also protects your shoes from UV rays and creates a water-resistant seal. The pack contains 12 individually packed Sneaker LAB Leather Wipes.
  
  1 Color ●
  $12
  
  TRUE Tech 5-Panel Snapback | Dead Golfer
  
  Our premium performance take on a classic 5-panel trucker hat. Created with a brushed, and broken-in coastal feel, this is a modern design with some "stealth" detailing. Breathable foam front, laser perforated back, athletic sweatband and moisture wicking shell will keep you cool & dry. Featuring our best-selling dead golfer felt patch.
  
  3 Colors ●
  $40
  
  Sneaker Lab Sneaker Protector
  
  Sneaker LAB Sneaker Protector is a great way to keep your TRUEs looking new and cleaner for longer. In addition, this will help prolong the water repellency of your Knit Uppers if applied regularly. The Sneaker Protector acts as an invisible protective barrier against dirt and stains, making repeat cleaning easier.
  
  1 Color ●
  $14
  
  Sneaker Lab Leather Care Conditioner
  
  Sneaker LAB Leather Conditioner is the perfect compliment to the Sneaker Lab Leather Care wipes. The Leather Conditioner is intended for post round use to help prolong the life of the premium leather on both the TRUE original and TRUE outsider. If applied regularly, the water based conditioning cream will nourish and protect the leather to help restore that 'new shoe' look and finish. The conditioning cream also protects the leather from UV rays and creates a water-resistant seal with each application.
  
  1 Color ●
  $8
  
  TRUE Casual Dad Cinchback | Tab
  
  The timeless cotton dad hat by TRUE. Never out of style, this classic cotton lid will look great on and off the links.
  
  1 Color ●
  $25
  
  TRUE Ripstop Rope 5-Panel Snapback | Less Corporate
  
  A more utilitarian iteration of the "rope" hat inspired by our Pacific Northwest roots. TRUEs ripstop rope brings a fresh, rugged, outdoor aesthetic to the golf course, or wherever else you traverse. Signature Less Corporate slogan surrounding our home state, WA, USA.
  
  2 Colors ●
  $40
  
  TRUE Casual Dad Cinchback | ETW
  
  The timeless cotton dad hat by TRUE. Never out of style, this classic cotton lid will look great on and off the links.
  
  1 Color ●
  $25
  
  TRUE Canvas 5-Panel Snapback | 'TRUE'
  
  A nod to our Tacoma roots. Where workwear isn't just a uniform, but a testament to quality and longevity. This structured canvas snapback reminds us after year 10 in business, how far we've come. This hat is a company favorite, and looks just as good around town as it does on-course.
  
  1 Color ●
  $40
  
  TRUE Ripstop Rope 5-Panel Snapback | Dead Golfer
  A more utilitarian iteration of the "rope" hat inspired by our Pacific Northwest roots. TRUEs ripstop rope brings a fresh, rugged, outdoor aesthetic to the golf course, or wherever else you traverse. Now featuring the iconic TRUE Dead Golfer.
  
  3 Colors ●
  $40
  
  Sneaker Lab Sneaker Wipes - 12 Pack
  
  Sneaker LAB Sneaker Wipes are the shoe cleaning wipes designed for on-the-go cleaning. These convenient leather wipes work well for when your TRUEs get a little dirty when you're on the links or traveling. The Sneaker LAB Sneaker wipes contain a water based formula that is proprietary, environmentally friendly, and helps to restore that ‘new shoe' look and smell. The pack contains 12 individually packed Sneaker LAB Sneaker Wipes.
  
  1 Color ●
  $12
- Shoes
  
  Shoes
  
  TRUE All Day Knit II
  The most versatile shoe in the game.
  
  12 Colors ●
  From $145
  
  TRUE OG Feel
  Designed for the feel player.
  
  4 Colors ●
  $155
  
  TRUE LUX Knit
  Breathability meets waterproof.
  
  4 Colors ●
  $149 $195
  
  TRUE Original 1.2
  Our iconic zero-drop, minimal experience.
  
  2 Colors ●
  $170
  
  TRUE LUX Pro
  As seen on TOUR (like, a lot).
  
  3 Colors ●
  $220
  
  TRUE LUX Sport
  Crafted for the gamers.
  
  5 Colors ●
  $185
  
  TRUE All Day Ripstop
  Sustainability taken to another level.
  
  6 Colors ●
  $150
  
  TRUE OG Sport
  Built for the range rats.
  
  2 Colors ●
  $175
- Gear
  
  Gear
  
  TRUE Performance No-Show Sock
  The last no-show sock you'll ever need.
  
  3 Colors ●
  $12
  
  TRUE Performance Crew Sock
  The most comfortable sock ever made.
  
  3 Colors ●
  $15
  
  OG Player Towel
  
  Designed with one thing in mind - give the everyday player access to what a real TOUR Caddie actually uses. No water-wicking microfiber materials, no waffling, no gimmicks - just a water absorbing, ball & club cleaning towel that will last a long, long time.
  
  2 Colors ●
  $35
  
  TRUE Canvas 5-Panel Snapback | Dead Golfer
  
  A nod to our Tacoma roots where workwear isn't just a uniform, but a testament to quality, work ethics and longevity - this structured canvas snapback reminds us how far we've come in just 12 short years. Our company favorite, this hat looks just as good around town as it does on-course. This once limited edition hat now comes in 3 core colors and features a one of a kind dead golfer felt & embroidery insignia front and center.
  
  3 Colors ●
  $40
  
  TRUE Tech 5-Panel Snapback | Dead Golfer
  
  Our premium performance take on a classic 5-panel trucker hat. Created with a brushed, and broken-in coastal feel, this is a modern design with some "stealth" detailing. Breathable foam front, laser perforated back, athletic sweatband and moisture wicking shell will keep you cool & dry. Featuring our best-selling dead golfer felt patch.
  
  3 Colors ●
  $40
  
  TRUE Casual Dad Cinchback | Tab
  
  The timeless cotton dad hat by TRUE. Never out of style, this classic cotton lid will look great on and off the links.
  
  1 Color ●
  $25
  
  TRUE Ripstop Rope 5-Panel Snapback | Less Corporate
  
  A more utilitarian iteration of the "rope" hat inspired by our Pacific Northwest roots. TRUEs ripstop rope brings a fresh, rugged, outdoor aesthetic to the golf course, or wherever else you traverse. Signature Less Corporate slogan surrounding our home state, WA, USA.
  
  2 Colors ●
  $40
  
  TRUE Ripstop Rope 5-Panel Snapback | Dead Golfer
  A more utilitarian iteration of the "rope" hat inspired by our Pacific Northwest roots. TRUEs ripstop rope brings a fresh, rugged, outdoor aesthetic to the golf course, or wherever else you traverse. Now featuring the iconic TRUE Dead Golfer.
  
  3 Colors ●
  $40
  
  TRUE Casual Dad Cinchback | ETW
  
  The timeless cotton dad hat by TRUE. Never out of style, this classic cotton lid will look great on and off the links.
  
  1 Color ●
  $25
  
  TRUE Canvas 5-Panel Snapback | 'TRUE'
  
  A nod to our Tacoma roots. Where workwear isn't just a uniform, but a testament to quality and longevity. This structured canvas snapback reminds us after year 10 in business, how far we've come. This hat is a company favorite, and looks just as good around town as it does on-course.
  
  1 Color ●
  $40
- Shoe Care
  
  Shoe Care
  
  TRUE Comfort Foam Insole
  
  Rejuvenate your TRUEs with our anti-microbial, ultra plush and breathable insert. Guaranteed comfort, so you can #EnjoyTheWalk.
  
  $15
  
  Sneaker Lab Premium Shoe Care Kit
  
  The Sneaker LAB Premium Shoe Care Kit combines the four essential sneaker cleaning products to keep your shoes clean and protected. These four shoe cleaner products; the Sneaker LAB Sneaker Cleaner, Sneaker LAB Odor Protector, a Sneaker LAB Premium Shoe Brush and Sneaker LAB Sneaker Protector come in a resealable velcro travel pouch. This premium sneaker cleaning kit is suited for at home shoe cleaning purposes and can also be easily taken with on your travels to clean your sneakers.
  
  SNEAKER LAB PREMIUM KIT CONTAINS
  
  Sneaker LAB Sneaker Cleaner
  
  Sneaker LAB Odor Protector
  
  Sneaker LAB Premium Brush
  
  Sneaker LAB Sneaker Protector
  
  1 Color ●
  $25
  
  Sneaker Lab Leather Wipes - 12 Pack
  
  Sneaker LAB Leather Wipes are the shoe cleaning wipes designed for on-the-go cleaning. These convenient quick leather wipes work well for when your TRUEs get a little dirty when you're on-the-go or traveling. The Sneaker LAB Leather wipes contain a water based cream that combines proprietary nutrients and sealants to nourish and protect leather helping to restore that ‘new shoe' look and finish. The conditioner also protects your shoes from UV rays and creates a water-resistant seal. The pack contains 12 individually packed Sneaker LAB Leather Wipes.
  
  1 Color ●
  $12
  
  Sneaker Lab Sneaker Protector
  
  Sneaker LAB Sneaker Protector is a great way to keep your TRUEs looking new and cleaner for longer. In addition, this will help prolong the water repellency of your Knit Uppers if applied regularly. The Sneaker Protector acts as an invisible protective barrier against dirt and stains, making repeat cleaning easier.
  
  1 Color ●
  $14
  
  Sneaker Lab Leather Care Conditioner
  
  Sneaker LAB Leather Conditioner is the perfect compliment to the Sneaker Lab Leather Care wipes. The Leather Conditioner is intended for post round use to help prolong the life of the premium leather on both the TRUE original and TRUE outsider. If applied regularly, the water based conditioning cream will nourish and protect the leather to help restore that 'new shoe' look and finish. The conditioning cream also protects the leather from UV rays and creates a water-resistant seal with each application.
  
  1 Color ●
  $8
  
  Sneaker Lab Sneaker Wipes - 12 Pack
  
  Sneaker LAB Sneaker Wipes are the shoe cleaning wipes designed for on-the-go cleaning. These convenient leather wipes work well for when your TRUEs get a little dirty when you're on the links or traveling. The Sneaker LAB Sneaker wipes contain a water based formula that is proprietary, environmentally friendly, and helps to restore that ‘new shoe' look and smell. The pack contains 12 individually packed Sneaker LAB Sneaker Wipes.
  
  1 Color ●
  $12
- Best Sellers
  
  Best Sellers
  
  TRUE All Day Knit II
  The most versatile shoe in the game.
  
  12 Colors ●
  From $145
  
  TRUE LUX Sport
  Crafted for the gamers.
  
  5 Colors ●
  $185
  
  TRUE Original 1.2
  Our iconic zero-drop, minimal experience.
  
  2 Colors ●
  $170
  
  TRUE All Day Ripstop
  Sustainability taken to another level.
  
  6 Colors ●
  $150
  
  TRUE LUX Pro
  As seen on TOUR (like, a lot).
  
  3 Colors ●
  $220
  
  TRUE Performance No-Show Sock
  The last no-show sock you'll ever need.
  
  3 Colors ●
  $12
  
  TRUE Canvas 5-Panel Snapback | 'TRUE'
  
  A nod to our Tacoma roots. Where workwear isn't just a uniform, but a testament to quality and longevity. This structured canvas snapback reminds us after year 10 in business, how far we've come. This hat is a company favorite, and looks just as good around town as it does on-course.
  
  1 Color ●
  $40
- Waterproof
  
  Waterproof
  
  TRUE LUX Knit
  Breathability meets waterproof.
  
  4 Colors ●
  $149 $195
  
  TRUE Original 1.2
  Our iconic zero-drop, minimal experience.
  
  2 Colors ●
  $170
  
  TRUE LUX Pro
  As seen on TOUR (like, a lot).
  
  3 Colors ●
  $220
  
  TRUE LUX Sport
  Crafted for the gamers.
  
  5 Colors ●
  $185
  
  TRUE OG Sport
  Built for the range rats.
  
  2 Colors ●
  $175
- Zero Drop
  
  Zero Drop
  
  TRUE OG Feel
  Designed for the feel player.
  
  4 Colors ●
  $155
  
  TRUE Original 1.2
  Our iconic zero-drop, minimal experience.
  
  2 Colors ●
  $170
  
  TRUE OG Sport
  Built for the range rats.
  
  2 Colors ●
  $175
- Second Chance ^NEW
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Collection: TRUE Black Friday

Like a well manicured green with no breaks, we're keeping our deals fast & easy. Now through Monday, November 29th at 11:59PM, score one (or all) deals while supplies last.

DEAL 1: Spend $150-$399 (on anything) and receive a complimentary $25 Digital Gift Card

DEAL 2: Spend $400+ (on anything) and receive a complimentary $100 Digital Gift Card

DEAL 3: $99 OG Premiums, Originals, and LUX Knits (up to 40% off) while supplies last

DEAL 4: $49 Eco Knits - very limited supply

Rules and restrictions apply*

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Free Shipping

Free ground at $100+, and upgraded 2nd Day Air at $200+.
30-day Trial

Don't love your TRUEs? We'll bring them back within 30 days.
Path to sustainability

Utilizing recycled materials and sustainable practices #ForethePlanet.

FedEx Ground	Free on orders $100+
FedEx 2nd Day Air	Free on orders $200+
FedEx Next Day Air	$55

Zero Drop. Wide Toe Box

Zero Drop. Wide Toe Box

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Collection: TRUE Black Friday

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Free Shipping

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Path to sustainability

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Collection: TRUE Black Friday

No products found Use fewer filters or clear all

Free Shipping

30-day Trial

Path to sustainability

No products found
Use fewer filters or clear all