Fellow Wayfarers,
We have a lot to be thankful for this year. First and foremost, you. A huge thanks to all that have joined us on the walk. We truly couldn’t and wouldn't have done it without you. We started the year with a renewed commitment to quality, style and performance. We vowed never to launch something that we wouldn’t (selfishly) want to wear ourselves. This meant elevating the finishing details, performance features and aesthetics to make products we are TRUEly proud to wear.
Our core lineup of Originals continue to boast our highest ever customer satisfaction ratings with increased sales volume each month. But we were still eager to launch something light, breathable and insanely comfortable. Enter Knit in early summer 2018… and to say it was popular is an understatement. In an effort to keep your wardrobe stocked with options, we followed up with subsequent collaborations (TRUE x Linksoul) and limited-edition models (Malbec), which we couldn’t be more proud of.
These styles being well received hasn’t come without it’s struggles as we experienced some growing pains. We appreciate your patience as at times throughout the year when we haven’t been able to keep up with demand - often times finding ourselves out of stock and (sometimes patiently, sometimes eagerly) awaiting the arrival of new inventory. We’ve been working diligently behind the scenes to make your customer shopping experience even smoother, friendlier, and easy. More on this soon.
We’re not done yet. Rolling over into 2019 we plan on continuing to release additional models that follow our devotion to quality, comfort, style and performance. Several will be new additions to our line, some will be collaborations, and at least one will go toward a cause near & dear to our hearts.
We’re beyond excited for what 2019 has to bring and we couldn’t be more thrilled to have you on this journey with us.
Team TRUE
