Ask most golfers why they do not play more and the answer is rarely about desire. It is about a tee sheet they cannot get on, a club they do not belong to, a green fee that turns a Tuesday afternoon into a decision instead of a round.
Golf built a lot of walls. Single-club membership. Initiation fees. Guest policies. Dress codes written in the fifties. None of it makes the game better. It just makes it smaller.
We have spent our entire existence pushing against that. Belonging over intimidation. Connection over status. So when we met the team at Future Golf, the conversation was short. They had been solving the same problem on the other side of the world, and they had a decade of proof it worked.
Today we are announcing that TRUE linkswear™ is the Official Footwear Partner of Future Golf USA.
Who Future Golf is
Future Golf started in Melbourne in 2014 with a simple idea from founder Ali Terai: make it easier for more people to access, play and feel part of golf.
Instead of asking golfers to commit to one traditional club, Future Golf built a multi-course membership. One membership. A network of participating courses. Then they built the things a good club actually gives you, the community, the benefits, the infrastructure, around that network instead of around a single property.
It worked. Future Golf is now a community of more than 50,000 golfers working with 220+ on-course and off-course venues across Australia. That makes it the largest golf community in the country and one of the most successful modern approaches to golf membership anywhere.
Ten years of proving the model. Not a pitch deck. A track record.
Why the model works
The traditional club asks you to bet your entire golf life on one piece of land. Future Golf assumes the opposite. You want variety. You want a links-style layout one week and a tree-lined parkland the next. You want your membership to travel with you.
It also removes the part of golf that keeps people out. No committee deciding whether you fit. No ladder to climb. You join, you get access, you go play.
That is a version of the game we recognize. It is the one we have been building gear for since day one.
Now it comes to the United States
Future Golf is launching in the US starting in Northern California, moving to Southern California, and expanding from there. The plan is national.
Members get access to a growing network of participating courses through a single membership and digital platform. You find where you can play, access your benefits, and book and manage your golf inside the Future Golf app.
The launch begins with a limited number of Founding Memberships.
Founding Membership is $250 per year and includes twelve rounds of golf across the Future Golf network. For the first 1,000 Founding Members, that $250 price is locked in for life. After that, standard memberships go on sale at $400 per year with the same twelve rounds included.
Mark your calendar
Monday, September 8. Early release. Founding Memberships open to Future Golf partner audiences first. That includes you. Sign up through the link below to be part of it.
Tuesday, September 9. Public on sale. Founding Memberships open to everyone else.
There are 1,000 Founding Memberships. One day is a real head start.
Why we said yes
We get partnership pitches constantly. Most of them are logo swaps.
This one is different because Future Golf is not selling golfers a product. They are selling them a reason to play more golf. That is the same problem we are working on from a different angle. We build footwear so you can walk eighteen without paying for it the next morning. Future Golf makes sure you have somewhere to walk in the first place.
There is a shared belief underneath it. Future Golf cares about getting golfers of every skill level and comfort level more access to play. Not just the low handicap. Not just the member. The person who plays six times a year and would play twenty if the door opened easier.
That is our person too.
What this means if you wear TRUE
You are in the early release group. Founding Memberships open to partner audiences on September 8, a full day before the public. With only 1,000 available and the price locked for life for that group alone, being early is the whole point.
Members get 20% off TRUE. Once you are in, your Future Golf membership carries a 20% discount on eligible TRUE products. More access to play. Better gear to play in.
What to expect from us
We will be on site as an official partner at Future Golf's California launch event in the Bay Area. Expect product, fittings, and our people on the ground.
Beyond that, expect to see us out on the network as US courses come online, and expect us to keep showing you where the game is opening up.
More access. More rounds. More reasons to lace up and walk.
Get in early
Early release opens September 8. Public on sale September 9. Founding Memberships are limited to 1,000 and the lifetime price applies to that group only.
Enjoy the Walk.