Experience unparalleled performance with the TRUE Lux Golf Glove, crafted from premium AAA Cabretta Leather for exceptional comfort and durability. Featuring our signature Dead Golfer logo, this glove seamlessly blends style and functionality, making it an essential for any golfer aiming to elevate their game.
“TRUE is committed to crafting high quality golf gear so that you can enjoy the walk - on or off the course. We’re a collective of family and friends dedicated to sharing our passion and excitement for footwear, apparel, and the game, with you.”
Jason and Ryan Moore | Brothers & Co-Founders
Save up to 60% on select footwear, apparel, and headwear while supplies last. Is this our biggest Black Friday ever? Yes. Yes it is.
Our new cushioned zero-drop shoe is here and selling fast! Limited sizes remain - secure yours now or sign up for back in stock notifications.
Celebrate the anniversary of the moon landing by joining the interplanetary golf research team as we commemorate the first sport ever played in space.
The FS-Tour is the perfect marriage of ultra-premium materials, a classic silhouette, and innovative performance which results in a shoe that plays as well on the town as it does the course.
Over a dozen years of innovation have led us to the Lux G - the perfect blend of style, durability and performance for the course. Step comfortably through whatever you encounter on the links, then simply rinse and repeat.
The debut Bottled in Bond, 100 Proof Bourbon created by Pursuit Distilling and hand-selected by the TRUE team. This very limited edition, two-barrel selection epitomizes the Pursuit of Par.
Snag a pair of overstock or refurbished footwear at a major discount.
Inspired by the majestic landscapes of the Pacific Northwest, this assortment of gear is a nod to the natural beauty that surrounds us every day here at TRUE HQ.
Cold weather gear ready for your next adventure; featuring our new 3L Rain Jacket, Vest, Heritage Footwear Capsule and more.
Showcase your style with our iconic Dead Golfer logo, now featured across a diverse range of items including footwear, apparel and essential gear.
Our favorite accessories and accruements that you can rep on and off the course.
Eric Wicken, a cornerstone of the TRUE community and an integral part of our TRUE apparel launch, is now facing his toughest challenge yet: cancer.
Three action-packed days of food, camaraderie, challenges, prizes, and celebrity guest appearances at the latest TRUE golf tournament. Check out The Gambler lookbook now!
The 2024 PGA Show was a huge success for TRUE, marking a significant stride in our journey as a brand committed to crafting authentic, performance-driven golf footwear.
Take a look at how TRUE Ambassador Chris Kirk enjoyed the walk in the first event of 2024.
Looking to get a little something-something for the golfer in your life? Don't worry, our team has you covered with a variety of options.
We're proud to support the 2023 Swing for a Soldier tournament at Gold Mountain Golf Club in their support of veterans and first responders.
Love TRUE? Want to spread the word? Apply to join our ambassador program today
We teamed up with award-winning artist Timmy Ham AKA SLOTH on a one-of-a-kind, limited edition apparel and gear collaboration.
How a desolate landscape in Eastern Washington turned into one of the premiere courses in the state
Earn your way to discounts, unlock perks, and more
Our TOUR Ambassadors team up with Comedian Nate Bargatze for some mini lessons
We ventured out to Catalina Island to explore the golf, lifestyle, and cuisine of golf parts unknown
Golf shoes have always been overbuilt, uncomfortable, and difficult to walk in. So over a decade ago, we decided to change that.
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