TRUE 2020 Roadmap

Project 2020: Now Taking Reservations

The Future of Golf Footwear Lives Here

We've never exactly done things according to status quo. If you've ever bought a pair of our shoes, you already understand this. So we thought we'd re-think the way you make your golf shoe buying purchase by increasing transparency - putting all of our cards on the table.

Instead of shrouding future shoes in a veil of mystery... We're showing you our future, and allowing you to partake in it (which has its benefits). These styles are 100% dialed, game changing shoes, already in production, ready to change the way you Enjoy The Walk.

Here's why we think you're going to love this:

Early Adopter Incentives

All pre-orders will receive the following perks:

  • $25 Store Credit
  • TRUE Antimicrobial Jersey Face Mask
  • 1 Month Early Delivery
TRUE Lux Pro

LuxPro

Premium performance, tour level features, and wanderlux magic foam.

Learn More
TRUE Lux Knit

LuxKnit

Yes, these are waterproof. Premium comfort has never looked or felt this good.

Learn More

Project 2020 - Early Adopters:

The Future is now Taking Reservations

The concept here is simple: Transparency + Information + Innovation = A Better Customer Experience.
We've been blown away by our customers loyalty, passion and trust they've placed in us throughout the years. This is our attempt at keeping you informed about what's coming down the pipeline. No gimmicks, no tricks - just pure early adopter bliss.

All pre-orders are eligible for cancellation of your order at any time. All products are backed by our 30 Day Trial program, Quality Guarantee and applicable Waterproof Warranties.

Skip the line, Lock in your dream pair, and Soak in those Perks.

TRUE Lux Knit

Lux Knit

ESTIMATED SHIPMENT DATE: 7/1/2020
MSRP: $169

Key Features:

  • - Waterproof, yet breathable knit upper with added DWR shell (durable water repellent)
  • - New WANDERLUX midsole technology for superior rebound, energy return, and age defying durability
  • - New WANDERLUX interior featuring a snug, padded heel cup and all new super foam insert
  • - Reusable LUX shoe/shag bag in lieu of the traditional box
  • - Premium leather accents and welting
  • - Transitional (minimal) drop - (~6mm)
  • - Light-weight (11.5 oz) with a premium/rugged durability
  • - Tour-tested spikeless rubber tread for aggressive grip
  • - Generous natural fit comfortably conforms up to 2E width
Preorder Lux Knit
TRUE Lux Pro

Lux Pro

ESTIMATED SHIPMENT DATE: 7/1/2020
MSRP: $199

Key Features:

  • - Waterproof Full Grain Leather Upper (Premium Napa White, Outdoor Grade Nubuck Black)
  • - New WANDERLUX interior featuring a snug, padded heel cup and all new super foam insert
  • - Reusable LUX shoe/shag bag in lieu of the traditional box
  • - Premium leather accents and welting
  • - Transitional (minimal) drop - (~6mm)
  • - Light-weight (11.5 oz) with a premium/rugged durability
  • - Tour-tested spikeless rubber tread for aggressive grip
  • - Generous natural fit comfortably conforms up to 2E width
Preorder Lux Pro

Early Adopter Incentives

All pre-orders will receive the following perks:

  • $25 Store Credit
  • TRUE Antimicrobial Jersey Face Mask
  • 1 Month Early Delivery

Perks package ships 5-7 days after receiving your order.
Gift cards may only be used on future purchases.
Please note that if you use the gift card and return/refund your preorder, TRUE reserves the right to issue your refund less the amount on the gift card.

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