Jason M.
Opting Outsider - A New Chapter for TRUE
It's been real, Outsider. But all good things inevitably come to an end. We debuted Outsider in August of 2017, built specifically as our first sho...
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BLACK FRIDAY - BEHIND THE SCENES
The only sale week of the year. Here's what to expect.
Brandon W.
Something Major is Coming...
Wayfarers,It's no secret that we tend to be a little obsessive over our shoes. We find great enjoyment from changing paradigms, perfecting details,...
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Brandon W.
Merry Christmas & Happy Holidays | An Open Letter
Fellow Wayfarers,We have a lot to be thankful for this year. First and foremost, you. A huge thanks to all that have joined us on the walk. We trul...
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Brandon W.
TRUE Holiday Gift Guide
Friends, it’s that time of the year again. We’ve put together our top five must-have items of the season to help you find that perfect gift for t...
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Brandon W.
TRUE Black Friday
It feels like we've had a pretty full year with lots to be thankful for - great reviews keep flowing in, new shoe launches, success for our tour pl...
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Brandon W.
TRUE LINKSOUL KNIT STORY
It's no surprise that our TRUE Linkswear x Linksoul Knit collaboration is about more than just the shoe. Jason (TRUE’s creative director) and J...
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Jason M.
Why Does TRUE Do Things Differently?
This last week, our PGA Tour department and R&D had the opportunity to escape into the high mountain desert to product test new styles, ideate ...
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