We're Sock People Now
Will Scott

We're Sock People Now

While it may have taken us a little over three years, we finally developed the perfect complement to our shoes – the TRUE Performance No-Show Sock.

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TRUE 2020 Gift Guide
Will Scott

TRUE 2020 Gift Guide

There isn’t a much more difficult person to buy a gift for than a fanatic golfer. In your head you think, “I know golf is their most favorite thin...

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Black Friday: Behind The Scenes
Brandon Wallach

Black Friday: Behind The Scenes

In typical TRUE fashion, we want you to be well-prepared as we roll into Black Friday weekend. No secrets, cryptic messages, or hard to discover de...

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A New Set of Sticks
Brandon Wallach

A New Set of Sticks

You may have noticed a little something different this morning when you logged onto the TRUE site. If you guessed that it's an entirely new site, y...

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