Black Friday: Behind The Scenes

black friday  | Brandon Wallach

That time of the year is once again upon us. The days get shorter, the links get lonelier (up here in the PNW, anyway), and patrons start making their holiday shopping rounds. Now, in typical TRUE fashion, we want you to be well-prepared as we roll into Black Friday weekend. No secrets, cryptic messages, or hard to discover deals; we're laying it all out well-enough in advance so you can snag that special someone (or yourself) some amazing TRUE gear just in time for the holiday season.

We're no stranger to what's happening in the ECOMM space. Deals are starting earlier (some began weeks ago) so we're hopping on board and running our deals for an entire week.

When: Monday, November 23rd at 12:01AM through Monday, November 30th and 11:59PM. All times are PST.

What: 3 Black Friday Mega-Deals

  1. TRUE Eco Knits will be $65 per pair (save $35). The discount will be automatically added to your cart; no promo code required. Limited to 5 per person.
  2. Get a $25 TRUE gift card for every $100 spent. Gift cards will automatically apply to every order (including Eco Knits & Mystery Boxes) and will be added to your cart before checkout. Physical gift cards only. Please note: If you order a Mystery Box, your gift card will be factored into your $250+ retail value guarantee. 
  3. The Mystery Box returns! Get $250+ in retail value for $149. Back by popular demand, and veiled in an ever-growing shroud of mystery, your box of wonder awaits. Each mystery box contains a unique assortment of goods based on your shoe size. Come willing, come brave and in each box you'll find the following, but not limited to:
    • A minimum of 1 pair of shoes
    • A minimum of a $25 Gift Card
    • Hand selected TRUE goods
    • A total retail value of $250+ (this will include your free $25+ gift card)
    • A little bit of bravado

    How: We will send an email out Monday morning for early access for all TRUE Wayfarers (this means you) which will contain everything you need to snatch these up and ensure a quick shipment.

    Questions? Concerns? General excitement and enthusiasm? Always feel free to reach out to our team and we'll do what we can to help. Keep in mind, demand this week will be at an all-time high so please have some patience when submitting inquiries and allow up to 24 hours for a response before following up. 

    Happy hunting!