Thinking Outside the Box
Brandon Wallach

Thinking Outside the Box

It's no secret we march to the beat of our own drum. Naturally, it's in our blood to question the status quo. With that in mind, we've identified ...

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The Original: Remastered
Brandon Wallach

The Original: Remastered

Continuing our mantra of crafting and develop more naturally comfortable, extremely durable and environmentally friendly footwear, we're proud t...

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We're Sock People Now
Will Scott

We're Sock People Now

While it may have taken us a little over three years, we finally developed the perfect complement to our shoes – the TRUE Performance No-Show Sock.

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TRUE 2020 Gift Guide
Will Scott

TRUE 2020 Gift Guide

There isn’t a much more difficult person to buy a gift for than a fanatic golfer. In your head you think, “I know golf is their most favorite thin...

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Black Friday: Behind The Scenes
Brandon Wallach

Black Friday: Behind The Scenes

In typical TRUE fashion, we want you to be well-prepared as we roll into Black Friday weekend. No secrets, cryptic messages, or hard to discover de...

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A New Set of Sticks
Brandon Wallach

A New Set of Sticks

You may have noticed a little something different this morning when you logged onto the TRUE site. If you guessed that it's an entirely new site, y...

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