Blog

TL-01: Your new favorite, year-round sneaker

Jul 9th 2019 | Posted by Ryan McIntosh | TRUE Product Development Manager
From the editor: "On our most recent development trip, I had the opportunity to pull a fresh pair right off of the production line. The moment I stepped foot in these, I knew they were special. After a long day on our feet, logging several miles whil …

Quick Nine | Ep. 2 @carrforthecourse

Jul 1st 2019 | Posted by Brandon W. | TRUE Marketing Director
Cheers to the thinkers and dreamers. We’re back with our short mini-series highlighting those that inspire and create our brand - TRUE. From employees, to advisers, to customers, to TOUR professionals; here’s your chance to learn more about the cultu …

Quick Nine | Ep. 1 @jasonthemoore

Jun 4th 2019 | Posted by Brandon W. | TRUE Marketing Director
Cheers to the thinkers and dreamers. We’re introducing a short mini-series highlighting those that inspire and create our brand - TRUE. From employees, to advisors, to customers, to TOUR professionals; here’s your chance to learn more about the cultu …

A Collaboration for Charity | The Story of the MS Knit

Mar 18th 2019 | Posted by Brandon W. | TRUE Marketing Director
MS is a disease that severely impacts one’s ability to walk, and our mission, is to help others #EnjoytheWalk. The idea was brought up in late-2018 and immediately gained traction within our small team after learning a TRUE family member was di …

Opting Outsider - A New Chapter for TRUE

Feb 15th 2019 | Posted by Jason M. | Partner & President
It's been real, Outsider. But all good things inevitably come to an end. We debuted Outsider in August of 2017, built specifically as our first shoe tailored to the needs of a PGA TOUR player. A shoe that could perform at the highest level, …