Blog

Why Does TRUE Do Things Differently?

Sep 19th 2018 | Posted by Jason M.
This last week, our PGA Tour department and R&D had the opportunity to escape into the high mountain desert to product test new styles, ideate shoes, and most importantly - play golf. There's something clarifying about the high mountain air, some …

Inspiration behind TRUE Knit

Jun 19th 2018 | Posted by Jason M. | Partner and Creative Director
Our latest selfish creation, the TRUE Knit is simply a shoe we couldn't live another summer without.SHOP MEN'S KNIT NOW or SHOP WOMEN'S KNIT NOWWe spent the Summer of '17 wear testing our all new Original and Outsider - every day. Rain, shine, h …

FIRST REACTIONS: TRUE Knit Testers

Jun 19th 2018 | Posted by TRUE R&D Testers
Yes, we have an internal R&D and testing team. But we also like to get unbiased opinions from all ranges of lifestyles. That's why we shipped the knit out to professional athletes, trainers, style bloggers and more to see how they performed out i …

DEVELOPMENT MEMORANDUM

Jun 13th 2018 | Posted by Jason M. (Photos by Justin T. and Jason M.)
When we re-focused our product development strategy we did so with a few clear principles. (Photos Below)SELF-SERVING CREATION: No more status-quo-cookie-cutter designs, depending on opinions of mega-store buyers or reactions to what the rest industr …