Blog

Quick Nine | Ep. 1 @jasonthemoore

Jun 4th 2019 | Posted by Brandon W. | TRUE Marketing Director
Cheers to the thinkers and dreamers. We’re introducing a short mini-series highlighting those that inspire and create our brand - TRUE. From employees, to advisors, to customers, to TOUR professionals; here’s your chance to learn more about the cultu …

A Collaboration for Charity | The Story of the MS Knit

Mar 18th 2019 | Posted by Brandon W. | TRUE Marketing Director
MS is a disease that severely impacts one’s ability to walk, and our mission, is to help others #EnjoytheWalk. The idea was brought up in late-2018 and immediately gained traction within our small team after learning a TRUE family member was di …

Opting Outsider - A New Chapter for TRUE

Feb 15th 2019 | Posted by Jason M. | Partner & President
It's been real, Outsider. But all good things inevitably come to an end. We debuted Outsider in August of 2017, built specifically as our first shoe tailored to the needs of a PGA TOUR player. A shoe that could perform at the highest level, …

Something Major is Coming...

Jan 16th 2019 | Posted by Brandon W. | TRUE Marketing Director
Wayfarers,It's no secret that we tend to be a little obsessive over our shoes. We find great enjoyment from changing paradigms, perfecting details, and re-thinking the seemingly 'obvious' reason things are done. It's been a two year project, but you' …

Merry Christmas & Happy Holidays | An Open Letter

Dec 21st 2018 | Posted by Brandon W. | TRUE Marketing Director
Fellow Wayfarers,We have a lot to be thankful for this year. First and foremost, you. A huge thanks to all that have joined us on the walk. We truly couldn’t and wouldn't have done it without you. We started the year with a renewed commitment to …