Blog

Opting Outsider - A New Chapter for TRUE

Feb 15th 2019 | Posted by Jason M. | Partner & President
It's been real, Outsider. But all good things inevitably come to an end. We debuted Outsider in August of 2017, built specifically as our first shoe tailored to the needs of a PGA TOUR player. A shoe that could perform at the highest level, …

Something Major is Coming...

Jan 16th 2019 | Posted by Brandon W. | TRUE Marketing Director
Wayfarers,It's no secret that we tend to be a little obsessive over our shoes. We find great enjoyment from changing paradigms, perfecting details, and re-thinking the seemingly 'obvious' reason things are done. It's been a two year project, but you' …

Merry Christmas & Happy Holidays | An Open Letter

Dec 21st 2018 | Posted by Brandon W. | TRUE Marketing Director
Fellow Wayfarers,We have a lot to be thankful for this year. First and foremost, you. A huge thanks to all that have joined us on the walk. We truly couldn’t and wouldn't have done it without you. We started the year with a renewed commitment to …

TRUE Holiday Gift Guide

Dec 5th 2018 | Posted by Brandon W. | TRUE Marketing Director
Friends, it’s that time of the year again. We’ve put together our top five must-have items of the season to help you find that perfect gift for the linksman or linkswoman in your life. Or simply forward this shopping list to your Santa. …

TRUE Black Friday

Nov 18th 2018 | Posted by Brandon W. | TRUE Marketing Director
It feels like we've had a pretty full year with lots to be thankful for - great reviews keep flowing in, new shoe launches, success for our tour players... but it's lacked one thing: A SALE. Legit, we haven't offered a single sale, but that's ending …