Blog

TRUE Holiday Gift Guide

Dec 5th 2018 | Posted by Brandon W. | TRUE Marketing Director
Friends, it’s that time of the year again. We’ve put together our top five must-have items of the season to help you find that perfect gift for the linksman or linkswoman in your life. Or simply forward this shopping list to your Santa. …

TRUE Black Friday

Nov 18th 2018 | Posted by Brandon W. | TRUE Marketing Director
It feels like we've had a pretty full year with lots to be thankful for - great reviews keep flowing in, new shoe launches, success for our tour players... but it's lacked one thing: A SALE. Legit, we haven't offered a single sale, but that's ending …

TRUE LINKSOUL KNIT STORY

Nov 2nd 2018 | Posted by Brandon W. | TRUE Marketing Director
It's no surprise that our TRUE Linkswear x Linksoul Knit collaboration is about more than just the shoe. Jason (TRUE’s creative director) and John Ashworth (Linksoul co-founder) met on the course a half decade ago in the Northwest and foun …

Why Does TRUE Do Things Differently?

Sep 19th 2018 | Posted by Jason M.
This last week, our PGA Tour department and R&D had the opportunity to escape into the high mountain desert to product test new styles, ideate shoes, and most importantly - play golf. There's something clarifying about the high mountain air, some …

Inspiration behind TRUE Knit

Jun 19th 2018 | Posted by Jason M. | Partner and Creative Director
Our latest selfish creation, the TRUE Knit is simply a shoe we couldn't live another summer without.SHOP MEN'S KNIT NOW or SHOP WOMEN'S KNIT NOWWe spent the Summer of '17 wear testing our all new Original and Outsider - every day. Rain, shine, h …