About TRUE

Become a Retailer




At TRUE, you could say we're an advocate of the little guy. Maybe it's our own disposition fighting the Goliaths in our own space - but we believe that smaller retailers also deserve the upper hand. We try our best to advocate for the independent golf shops, green grass shops, and the golf professionals that keep the industry moving forward. So that's why we're making a commitment to staying TRUE to the life blood of our industry - shops where customer service still matters, those that carry quality products and develop relationships with their brands and customers in a meaningful way.


If you're one of these shops, and you're interested in carrying TRUE - please feel free to get in touch with Cody by clicking here, and we'll get back with you shortly.




Request our latest catalog by clicking here.