TRUE story



Welcome to TRUE. The same motivation that started us in 2009 is the same today - helping you #enjoythewalk. To all who have stuck by our side since day one -  we thank you. To our next friend to experience TRUE and join us on the walk, looking forward to adventuring together.

At TRUE we make holistically designed technical wear, inspired by our adventures, built to adapt to whatever weather, challenge, activity or terrain you are facing. But let’s face it, that’s a mouth full.. what does that really mean?

Originally, we were inspired by one thing: the lack of a comfortable golf shoe designed for walking. So we set out to change what a golf shoe could be and  introduced a revolutionary golf shoe that changed what a golf shoe looks like, and where your golf shoes can take you.

As we’ve grown up, we’ve evolved to desire shoes that we can utilize in all of our activities. Because the truth is, as passionate as we all are about golf, we don’t spend every day isolated to the links. We know our fellow Wayfarers have varied passions and pursuits outside of just golf. 

So we want our shoes to be your favorite shoes, not just your favorite golf shoes. Our hope is your TRUE’s experience the course, the office, a dirt path, the sideline of your kids sports game, and wherever else your feet take you. To this end, every pair we make is designed to perform both on and off the course, keeping you comfortably in stride as you transition through life.

All TRUE designs are simple, functional and technical at the same time. Our shoes allow the foot to move naturally for optimal comfort to ensure your game doesn’t suffer because of your footwear. We utilize premium materials from the most trusted sources and build our shoes to tolerate the toughest weather, conditions and terrains you’ll face on and off the links.

TRUE’s are designed in Tacoma, WA – inspired by the Pacific Northwest lifestyle - and distributed from our warehouse here, by us. Every facet of our company is as hands on as possible. This means when you call, email or receive a package, it is with or from a member of Team TRUE. Even our product design, development, and testing is done in house. Testing is the most crucial element of everyone’s job here at TRUE (and favorite responsibility as well), and the varied terrain and climates of the PNW give us an optimal testing ground for products.

We’re so confident in our product, we ask that you put them to the test for 30 days. If they don’t perform up to your liking, send them back our way and we’ll take care of the rest. At the end of the day, we simply want you to enjoy the walk, comfortably. Let us know how we’re doing; we’d love to hear from you.


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