Press Releases

  • 2015: The Year of TRUE Comfort56

    SCOTTSDALE, Ariz. - We are very excited to introduce the 2015 Spring/Summer Collection with six new models, including TRUEs first-ever spiked shoes, and all featuring new design elements and breakthrough technologies that will enhance comfort on and off the course. TRUE is so committed to providing unmatched comfort in every shoe, that a TRUE Comfort™ Guarantee was created for the 2015 models, encouraging golfers to test the shoes on the course instead of just the carpeted shoe department floor.

    “We’re confident that golfers will have that WOW! moment when they wear our new TRUEs that we don’t mind guaranteeing it with a 30-day return policy,” said Jason Moore, TRUE linkswear vice president of product development. “Everything we do in the design and manufacturing of our shoes is run through a comfort filter, so to speak. If it doesn’t make the shoe more comfortable, we don’t include it.”

    This year marks the first time TRUE enters the spiked shoe category with the Game Changer Pro, Classix and Fairways. To remain the most comfortable golf shoe, TRUE designers were challenged to find ways to integrate spikes while maintaining the barefoot style of the company’s heritage. Different sole designs and layers were created for each model, including P-Motion Technology in the Game Changer Series.

    GCPro

    Game Changer Pro
    Featuring P-Motion Technology, designers utilized an ultra-thin, lightweight proprietary rubber mesh compound created by a biomechanical engineer in the midsole of the Game Changer Pro to create the most flexible spiked shoe on the market. The combination of the rubber mesh and thin EVA foam, PMotion delivers unprecedented TRUE Comfort and shock absorption allowing your foot to move naturally
    and breathe inside the shoe.

    “This has been a two year project because we didn’t want our first spiked shoe to be a ‘me too’ spiked shoe that follows the others. We’ve always strived to be different, and Game Changer Pro is just that,” said Moore. “By using P-Motion we eliminated the feel of pressure points under the foot caused by soft spikes. This allowed us to make the thinnest and most flexible replaceable spiked shoe in the industry
    without the feeling of seven spike platforms under each foot.”

    By incorporating the replaceable Champ™ Zarma Tour™ soft spikes and the Slim-Lok™ system, designers were able to maintain a zero drop design with the spikes recessed into the sole. The Game Changer Pro features a premium leather upper in four color styles, including black with white accents, white with grey accents, white with TRUE red accents, and grey with trophy gold and white accents.

    Classix

    Classix
    The Classix is a combination of traditional styling and innovative design that answered the requests from many of the top players who were looking for TRUE comfort. The full-grain premium leather upper with a throwback saddle style sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes. The Champ StreetCaps™
    are also included that allow you to convert the shoe to a comfortable street tread. The cushioning provided by a thin EVA midsole makes for a noticeable comfort difference compared to the more traditional, rigid classic golf shoes of the past.

    As a shoe still in the prototype stage in the fall of 2014, PGA Tour pro Ryan Moore tested the Classix during the CIMB Classic in Malaysia. The shoes tested extremely well as Ryan collected his fourth PGA Tour victory and kick-started his 2015 season. “I fell in love with the Classix immediately. This is what I’ll wear most weeks out here because it’s very versatile and incredibly comfortable,” said Ryan, who not only owns four victories on tour but is also the founder of TRUE. “I felt it was our responsibility to make a spiked golf shoe that’s lightweight and
    comfortable and I think we nailed it with this one.”

    Classix will ship April 2 and will be available in three color styles, including grey with white accents, black with white accents, and white with royal blue accents.

    GC Hybrid

    Game Changer Hybrid
    Like the spiked Pro version, the Game Changer Hybrid is built with P-Motion Technology for maximum comfort and flexibility. The Hybrid features a rubber tread system with a high-density coverage pattern on the sole for increased stability and traction. The ultra-soft leather upper has minimal designer aesthetics for a sleek look.

    “This is the perfect golf shoe for players who may want to play 36 holes from sunrise to sunset or for the golf teacher who’s on his or her feet all day. That’s just how comfortable these are,” said Jason Moore. “The combination of the P-Motion rubber mesh and foam midsole along with the rubber tread outsole, in combination with the sock fit mid-foot and wide toe box – you’ll have to find a good reason to take these
    shoes off your feet.”

    The Game Changer Hybrid is available in four color styles, including white with grey accents, black with charcoal accents, grey with navy blue and charcoal accents, and white with orange and chocolate accents. The Hybrid will ship March 2.

    Motion1

    Motion
    The Motion was inspired by the popular TRUE street style models of the past, now with an improved leather upper, updated styling perfect for on and off course, more aggressive barefoot tread and features improved comfort essentials. The Motion is an ideal shoe for those seeking a sleek update to classic TRUE barefoot performance and comfort.

    The Motion is built with a zero drop sole eliminating the forced heel found in most golf shoes, a wide toe box that allows for a better fit for the natural shape of the foot, lightweight materials that let the foot function freely and naturally, a thin sole offering closer proximity to the ground, and increased flexibility from a one-piece rubber outsole that allows the foot to closely mimic barefoot movement.

    Available in four color styles, the stylish Motion comes in models of black with white accents, white with black accents, white with burnt orange and grey accents, and grey with navy blue and white accents. The Motion ships March 2.

    Oxford

    Oxford
    By popular demand the Oxford continues in 2015 with five new styles featuring more durable materials and refined design characteristics compared to past Oxford styles from TRUE. The bold and hip look of the Oxford along with the overall comfort is a statement shoe for the golf trendsetter.

    “Honestly, as a company of passionate golfers, we created the Oxford for us,” said Jason Moore. “We wanted the perfect golf shoe that we can wear into the office and onto the course. The Oxford is for the guy who is a golfer all the time, no matter what he’s doing, he’s always ready to hit balls or go play a quick nine.”

    The upper is made of an enhanced waterproof, weather resistant PU leather with a soft suede heel for better comfort. The one-piece TRUE barefoot rubber tread outsole of the Oxford is ultra-flexible and provides the right amount of traction for the golfer on or off the course. The new styles of the Oxford include white with black accents, moss green, mud brown, stone grey, and black with light grey accents. The Oxford ships on April 2.

    Fairways

    Fairways
    Inbee Park, LPGA star currently ranked #2 in the world, was attracted to TRUE for the comfort and performance she experienced with the shoes for the past couple of years. She joined #teamTRUE and quickly became involved in the new designs of the Fairways, specifically designed for women wanting style without sacrificing performance or comfort.

    “Working with Inbee, we really wanted to step up to the plate with a shoe that’s worthy of one of the best golfers in the world. A task we didn’t take lightly,” said Jason Moore. “It’s a very comfortable shoe that is incredibly stable, durable and flexible.”

    The Fairways were created similarly to the Classix with hand-finished detailing and a full-grain premium leather upper, in a minimal and modern wingtip style, that sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes.

    Fairways are available in three color styles, including white with teal accents, black with pop pink accents, and white with grey accents. These ship April 2.

    Ryan_GCPro

  • 2015: The Year of TRUE Comfort

    SCOTTSDALE, Ariz. - We are very excited to introduce the 2015 Spring/Summer Collection with six new models, including TRUEs first-ever spiked shoes, and all featuring new design elements and breakthrough technologies that will enhance comfort on and off the course. TRUE is so committed to providing unmatched comfort in every shoe, that a TRUE Comfort™ Guarantee was created for the 2015 models, encouraging golfers to test the shoes on the course instead of just the carpeted shoe department floor.

    “We’re confident that golfers will have that WOW! moment when they wear our new TRUEs that we don’t mind guaranteeing it with a 30-day return policy,” said Jason Moore, TRUE linkswear vice president of product development. “Everything we do in the design and manufacturing of our shoes is run through a comfort filter, so to speak. If it doesn’t make the shoe more comfortable, we don’t include it.”

    This year marks the first time TRUE enters the spiked shoe category with the Game Changer Pro, Classix and Fairways. To remain the most comfortable golf shoe, TRUE designers were challenged to find ways to integrate spikes while maintaining the barefoot style of the company’s heritage. Different sole designs and layers were created for each model, including P-Motion Technology in the Game Changer Series.

    GCPro

    Game Changer Pro
    Featuring P-Motion Technology, designers utilized an ultra-thin, lightweight proprietary rubber mesh compound created by a biomechanical engineer in the midsole of the Game Changer Pro to create the most flexible spiked shoe on the market. The combination of the rubber mesh and thin EVA foam, PMotion delivers unprecedented TRUE Comfort and shock absorption allowing your foot to move naturally
    and breathe inside the shoe.

    “This has been a two year project because we didn’t want our first spiked shoe to be a ‘me too’ spiked shoe that follows the others. We’ve always strived to be different, and Game Changer Pro is just that,” said Moore. “By using P-Motion we eliminated the feel of pressure points under the foot caused by soft spikes. This allowed us to make the thinnest and most flexible replaceable spiked shoe in the industry
    without the feeling of seven spike platforms under each foot.”

    By incorporating the replaceable Champ™ Zarma Tour™ soft spikes and the Slim-Lok™ system, designers were able to maintain a zero drop design with the spikes recessed into the sole. The Game Changer Pro features a premium leather upper in four color styles, including black with white accents, white with grey accents, white with TRUE red accents, and grey with trophy gold and white accents.

    Classix

    Classix
    The Classix is a combination of traditional styling and innovative design that answered the requests from many of the top players who were looking for TRUE comfort. The full-grain premium leather upper with a throwback saddle style sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes. The Champ StreetCaps™
    are also included that allow you to convert the shoe to a comfortable street tread. The cushioning provided by a thin EVA midsole makes for a noticeable comfort difference compared to the more traditional, rigid classic golf shoes of the past.

    As a shoe still in the prototype stage in the fall of 2014, PGA Tour pro Ryan Moore tested the Classix during the CIMB Classic in Malaysia. The shoes tested extremely well as Ryan collected his fourth PGA Tour victory and kick-started his 2015 season. “I fell in love with the Classix immediately. This is what I’ll wear most weeks out here because it’s very versatile and incredibly comfortable,” said Ryan, who not only owns four victories on tour but is also the founder of TRUE. “I felt it was our responsibility to make a spiked golf shoe that’s lightweight and
    comfortable and I think we nailed it with this one.”

    Classix will ship April 2 and will be available in three color styles, including grey with white accents, black with white accents, and white with royal blue accents.

    GC Hybrid

    Game Changer Hybrid
    Like the spiked Pro version, the Game Changer Hybrid is built with P-Motion Technology for maximum comfort and flexibility. The Hybrid features a rubber tread system with a high-density coverage pattern on the sole for increased stability and traction. The ultra-soft leather upper has minimal designer aesthetics for a sleek look.

    “This is the perfect golf shoe for players who may want to play 36 holes from sunrise to sunset or for the golf teacher who’s on his or her feet all day. That’s just how comfortable these are,” said Jason Moore. “The combination of the P-Motion rubber mesh and foam midsole along with the rubber tread outsole, in combination with the sock fit mid-foot and wide toe box – you’ll have to find a good reason to take these
    shoes off your feet.”

    The Game Changer Hybrid is available in four color styles, including white with grey accents, black with charcoal accents, grey with navy blue and charcoal accents, and white with orange and chocolate accents. The Hybrid will ship March 2.

    Motion1

    Motion
    The Motion was inspired by the popular TRUE street style models of the past, now with an improved leather upper, updated styling perfect for on and off course, more aggressive barefoot tread and features improved comfort essentials. The Motion is an ideal shoe for those seeking a sleek update to classic TRUE barefoot performance and comfort.

    The Motion is built with a zero drop sole eliminating the forced heel found in most golf shoes, a wide toe box that allows for a better fit for the natural shape of the foot, lightweight materials that let the foot function freely and naturally, a thin sole offering closer proximity to the ground, and increased flexibility from a one-piece rubber outsole that allows the foot to closely mimic barefoot movement.

    Available in four color styles, the stylish Motion comes in models of black with white accents, white with black accents, white with burnt orange and grey accents, and grey with navy blue and white accents. The Motion ships March 2.

    Oxford

    Oxford
    By popular demand the Oxford continues in 2015 with five new styles featuring more durable materials and refined design characteristics compared to past Oxford styles from TRUE. The bold and hip look of the Oxford along with the overall comfort is a statement shoe for the golf trendsetter.

    “Honestly, as a company of passionate golfers, we created the Oxford for us,” said Jason Moore. “We wanted the perfect golf shoe that we can wear into the office and onto the course. The Oxford is for the guy who is a golfer all the time, no matter what he’s doing, he’s always ready to hit balls or go play a quick nine.”

    The upper is made of an enhanced waterproof, weather resistant PU leather with a soft suede heel for better comfort. The one-piece TRUE barefoot rubber tread outsole of the Oxford is ultra-flexible and provides the right amount of traction for the golfer on or off the course. The new styles of the Oxford include white with black accents, moss green, mud brown, stone grey, and black with light grey accents. The Oxford ships on April 2.

    Fairways

    Fairways
    Inbee Park, LPGA star currently ranked #2 in the world, was attracted to TRUE for the comfort and performance she experienced with the shoes for the past couple of years. She joined #teamTRUE and quickly became involved in the new designs of the Fairways, specifically designed for women wanting style without sacrificing performance or comfort.

    “Working with Inbee, we really wanted to step up to the plate with a shoe that’s worthy of one of the best golfers in the world. A task we didn’t take lightly,” said Jason Moore. “It’s a very comfortable shoe that is incredibly stable, durable and flexible.”

    The Fairways were created similarly to the Classix with hand-finished detailing and a full-grain premium leather upper, in a minimal and modern wingtip style, that sits on a flexible outsole featuring a thin and lightweight rubber tread system using the replaceable, low profile and flexible Champ™ Zarma Tour™ soft spikes.

    Fairways are available in three color styles, including white with teal accents, black with pop pink accents, and white with grey accents. These ship April 2.

    Ryan_GCPro

  • World #2, Inbee Park, strides to first LPGA Victory in TRUEs

    SCOTTSDALE, Ariz. – TRUE linkswear is celebrating Inbee Park’s latest victory on the LPGA Tour with a 24 hour flash-sale.

    Park, the world’s No. 2 golfer, captured her second title of the year with a three-shot victory at the Manulife Financial Classic at Grey Silo Golf Club in Waterloo, Ontario. She tied the course record with a 10-under 61 in the final round in a tune-up for next week’s U.S. Women’s Open at Pinehurst Resort.

    “Just when you think Inbee Park can’t surprise you anymore, she goes out and ties the course record in the final round to win another title,” said Jeremy Moore, president of TRUE linkswear. “Her latest win further establishes her as the most dominant women’s golfer in the world. We’re thrilled she’s part of Team TRUE and wish her the best of luck heading into the U.S. Women’s Open.”

    The 25-year-old Park, a native of South Korea, is currently ranked No. 2 on the Rolex Women’s World Rankings and captured 2013 LPGA Player of the Year honors. She has 10 career victories on the LPGA Tour

    Last year, she put together one of the most dominating stretches of golf in recent history, reeling off victories in three consecutive majors (the Kraft Nabisco Championship, LPGA Championship and the U.S. Women’s Open) and earning six titles overall.

    Earlier this year, she won the Mission Hills World Ladies Championship on the Ladies European Tour.

     CONGRATS TO INBEEPhoto credit: The Canadian Press: Dave Chidley

  • INTRODUCING THE ULTIMATE SUMMER GOLF SHOE

    TRUE lyt // breathe to launch 5.1.14

    "MADE FOR GOLF, READY FOR ANYTHING."

    It's a phrase you've heard from us before - in fact - it's a core ideal that guides each and every product we make. Can it hold up to the toughest competitive conditions golf has to offer? Can it perform on every level an athlete would need or expect? Can they adhere to the golfer's lifestyle - enhancing their day to day experiences? Is it a product that we would want, or more importantly we would need? If it doesn't meet those criteria, it's not a TRUE idea.

    At TRUE, we build golf shoes, by golfers, for golfers - because only a golfer TRUEly understands what a golfer needs. The ideation of the lyt // breathe was more than just another 'check-the-box' in product development. In fact, Ryan Moore and team TRUE found there was nothing on the market that really lived up to what we needed.

    We needed something that would hold up to the harsh southwestern heat. A shoe that you could wear from the gym, to course, and straight to the 19th hole without skipping a beat. We needed a shoe that allowed us to prepare on the same platform (outsole) that we play or compete in on the links. We needed a shoe that kept our feet feeling fresh for 36 holes - a shoe lighter than anything we had ever built before.

    So we created the lyt // breathe - and we couldn't be more proud of what we ended up with. This will be your new go to pair of TRUEs if you're already a TRUE ambassador, or if your new to the TRUE family - your favorite pair of shoes ever.

    Screen Shot 2014-04-30 at 11.50.57 AM

    Built on our LYT Comfort Outsole, its two piece (EVA and Rubber) construction makes a platform that's stable enough to perform, and comfortable enough to walk 36 straight out of the box. Utilizing our TRUEbarefoot last, this shoe mimics the shape of your foot, allowing your toes to spread out, and giving your feet the feeling of walking barefoot with traction. Weighing in at a mere 8.9 oz (our lightest shoe to date), lyt // breathe's will slip on and fit you more comfortably than your favorite pair of slippers, this was possible by using a whole new upper construction method. It's one piece sock-like feel molds to your foot instantly.  We are able to make it incredibly flexible while still keeping your feet stable by building a saddle/lace box that ensures lateral stability & we added a heel-stability strap to hold your foot securely in place.

    Whether you're a weekend warrior on the links, an avid player, you hack it around as often as you can, or you're playing at the highest level like Ryan Moore, the TRUE lyt // breathe's are sure to be your next go-to pair of shoes. Prep, live & play in a single pair of shoes.

    Screen Shot 2014-04-30 at 1.35.39 PM

    Shop lyt // breathe now.

  • Inbee Park Joins True Linkswear

    World's top-ranked women's golfer is brand's newest ambassador

    SCOTTSDALE, Ariz. - TRUE linkswear, the trendsetter in golf's burgeoning hybrid shoe market, has added Inbee Park to its growing roster of professional players wearing the shoes on tour.

    "To have someone of the stature of Inbee Park join our roster of brand ambassadors is a testament to the performance and excellence of our shoes," said Jeremy Moore, president of TRUE linkswear. "Inbee has established herself as the most dominant women's golfer in the game, and her passion for and approach to the game parallel ours. We're excited about this new partnership and honored she has chosen to wear TRUE on the LPGA Tour."

    The 25-year-old Park, a native of South Korea, is currently ranked No.1 on the Rolex Women's World Rankings and captured 2013 LPGA Player of the Year honors. Last year, she put together one of the most dominating stretches of golf in recent history, reeling off victories in three consecutive majors (the Kraft Nabisco Championship, LPGA Championship and the U.S. Women's Open) and earning six titles overall.

    Park plans to initially wear the TRUE isis on the LPGA Tour.

    Co-founded by Ryan Moore, a three-time winner on the PGA TOUR, TRUE is the innovator of the barefoot movement in the golf footwear industry. The company has enjoyed sustainable growth year-to-year, placing an emphasis on innovation and the delivery of a superior product that can truly enhance the golfer's experience.

    About TRUE linkswear
    TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly "Feel the Course," while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.

    Contact:
    Bryan Harris, Jackson Spalding
    (404) 874-7164
    bharris@jacksonspalding.com

    Johnathan McGinty, Jackson Spalding
    (706) 338-2732
    jmcginty@jacksonspalding.com

  • TRUE linkswear launches 2014 shoe line

    THE ALL NEW 2014 TRUE LINECompany to showcase bold new styles at Booth 1762

     

    SCOTTSDALE, Ariz. – Considered one of the top trendsetters in golf’s footwear industry, TRUE linkswear’s 2014 line charts a new design course for the growing company. TRUE’s revamped line features four new men’s shoes, a pair of new women’s styles and an additional offering for children.

     

    New for 2014

    The TRUE vegas ($99) is a stylish and hip update to the popular street-style shoe, complete with a newly designed flexible rubber outsole.  Featuring a limited waterproof leather upper and ergo-traction outsole tread, the vegas comes in four different colorways.  |  SHOP TRUE // vegas now

     

    The TRUE oxford ($89 canvas, $99 suede) represents a bold and stylish change in direction for TRUE, offering a sleek, hip shoe that can go from the streets to the links. Available in either treated, protect suede or canvas, the oxford is water and stain resistant, comes with a memory foam heel and features five colorways. | SHOP TRUE // oxford now

     

    The latest innovative design from TRUE is the new TRUE lyt dry ($149), offering the look, feel and performance of a well-crafted athletic trainer with thoughtful technology that enhances the golfer’s experience. Already in play on the PGA TOUR by co-founder Ryan Moore, the lyt dry’s EVA/rubber combination outsole is TRUE’s most advanced design to date as the EVA provides a comfortable and light weight mid-sole, while the strategically placed, durable rubber traction offers the needed traction to perform in any condition. | SHOP TRUE lyt // dry now

     

    In the Spring, the company will release the TRUE lyt breathe ($129), which replicates the performance and comfort of the lyt dry but with breathable mesh upper. | Available Early Summer

     

    Sophisticated, stylish and classy, the TRUE gent ($149) pays tribute to the heritage of the game, while still delivering the one-of-a-kind comfort and walkability you find in all TRUE footwear.  The EVA/rubber sole and sock fit liner provide performance, feel and comfort that’s essential for excelling on the course, while the classical style of the gent makes it well-suited to wear to the office or around the city streets. | SHOP TRUE GENT // wingtip now

     

    These new men’s styles join the popular and proven TRUE sensei ($99), TRUE tour ($129) and TRUE proto ($139).

     

    On the women’s side, the TRUE dame ($129) is modeled after the men’s TRUE gent, while the TRUE scottsdale ($99) is patterned after the TRUE vegas. The dame is available in four color combinations while the scottsdale is available in three. They join existing women’s styles the TRUE isis ($79) and TRUE jade ($99). | SHOP TRUE // scottsdale now | SHOP TRUE DAME // wingtip now

     

    The TRUE champ ($59) is the children’s version of the TRUE vegas, joining the TRUE padawan ($59) in the kid’s lineup.

    “Our customers live the ‘golf lifestyle,’ and we wanted to pay homage to that with this bold, trendy new take,” said Jeremy Moore, president of the company.  “We believe you should live the game, whether you’re on the course, in the office or out on the town. These new styles deliver the comfort and performance our fans have come to expect of TRUE, while also providing a new look and new direction to our brand.”

     

    TRUE’s new line will be on display at the PGA Merchandise Show in Orlando, Fla., from Jan. 22-24 at Booth 1762.

     

    Built for performance and comfort, designed for sophistication and versatility

    As in years past, TRUE’s core is in the innovative minimalist movement the company helped to launch in the golf footwear landscape.  Recognizing that nature’s engineering is best, TRUE has become the industry’s standard-bearer, offering the most comfortable and most versatile shoe on the market. The new styles and design tweaks found throughout the 2014 line remain true to that commitment, while also providing a fresh, trendy look for the new year.

     

    TRUE’s natural engineering approach bolsters the golfer’s experience by providing three essential elements in every pair:

     

    • Comfort: The revolutionary design of TRUE clouds your foot in comfort, allowing you to walk – and golf – in your most natural state. The memory foam heel and sock fit liner enhanced the walking experience, fostering a shoe that goes above and beyond the comfort level of its peers.
    • Performance: TRUEs are tried, tested and have triumphed at the highest levels. Three-time PGA TOUR winner Ryan Moore is a co-founder of the company, and our shoes also have run marathons.
    • Versatility: TRUEs are built with a golfer’s lifestyle in mind, giving them the ability to be worn on and off the course – wherever you find yourself in your TRUEs, you’ll be living-golf-ready.

     

     

     

    About TRUE linkswear

    TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort.  TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player.  TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada.  For more information, visit www.truelinkswear.com.

     

    Media Contact:
    Bryan Harris, Jackson Spalding
    (404) 874-7164
    bharris@jacksonspalding.com

     

    Johnathan McGinty, Jackson Spalding

    (706) 338-2732

    jmcginty@jacksonspalding.com

  • Spring 2014 TRUE linkswear // Catalog

    Click to view our Final TRUE linkswear Spring - 2014 Catalog

  • TRUE linkswear honors Ryan Moore's CIMB Classic Win

    “Buy One, Get One on Ryan” shares victory with TRUE’s fans

    SCOTTSDALE, AZ (October 28, 2013) – TRUE linkswear is celebrating co-founder Ryan Moore’s win in the CIMB Classic with its biggest promotion to date. Through November 3, TRUE will be running a “Buy One, Get One on Ryan” campaign during which visitors to its web site can purchase one pair of shoes and receive a pair of equal or lesser value free.

     

    Moore picked up his third career PGA TOUR victory with a win over Gary Woodland in a sudden death playoff at the CIMB Classic in Malaysia on Monday. After finishing tied with Woodland at 14-under (274) at the end of the four rounds, he nestled a wedge shot at the 18th hole to within five feet of the flag, sinking a birdie putt to capture the title. With the win, Moore moved to second in the FedEx Cup points standings

     

    “Given that this is Ryan’s second win while wearing TRUE, we wanted to do something special to commemorate his victory and let our loyal fans be a part of this celebration,” said Jeremy Moore, president of TRUE linkswear. “This limited time offer is a testament to the passion and dedication of our fans, and it’s a small gesture from Ryan to thank them for their support.”

     

    Throughout the beginning of the 2013-2014 PGA TOUR season, Moore has worn several prototypes for the 2014 line, which TRUE will unveil at the PGA Merchandise Show in Orlando, Fla., in January. Since the company’s founding in 2010, Moore has maintained a hands-on approach with regard to designing and styling each of TRUE’s lines.

     

    TRUE recently released the “Ryan Moore Signature Series” to pay tribute to the one-year anniversary of his victory in the 2012 Justin Timberlake Shriners Hospitals for Children Open. It included the release of a limited run style, known as the rebel hi and rebel low, as well as runs of its popular sensei and proto styles in charcoal, navy and sand color combinations.

     

    About TRUE linkswear

    TRUE linkswear, a Scottsdale-based footwear and apparel company, created golf’s first shoe built on a barefoot platform. TRUE brings a nature-engineered approach to golf by creating a shoe that facilitates natural motion, and offers superior balance, rugged versatility and unrivaled performance. Regarded in the industry as the most comfortable shoe on the market, all TRUEs feature a wide-toe box and zero-drop technology to ensure the foot functions naturally on the course and off of it. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada.  For more information, visit www.truelinkswear.com.

     

    Media Contact:
    Bryan Harris, Jackson Spalding
    678.491.9447
    bharris@jacksonspalding.com

  • TRUE linkswear honors Ryan Moore's Las Vegas victory

    “Signature Series” shoes available for limited time

    SCOTTSDALE, AZ (October 15, 2013) – To commemorate his second professional victory, and his first wearing TRUE linkswear, TRUE is releasing four limited edition styles of shoes. The “Ryan Moore Signature Series” features a special color palette combining navy, charcoal, white and sand in two existing styles, as well as the new rebel, a shoe designed specifically for the limited edition run.

     

    Modeled after the style of the TRUE stealth, the rebel also provides the stability of the proto. The rebel low combines the best of both with a treated canvas and leather upper. Built on the sensei outsole, this shoe offers performance and traction, and it features a two-year waterproof guarantee.

     

    The rebel high closely resembles the chukka, but features a suede upper paired with the sensei outsole, ensuring stability and traction. It is a complete all-weather shoe for the fall season.

     

    TRUE also is releasing short runs of its popular sensei and proto styles in charcoal, navy and sand color combinations.

     

    Moore is a co-founder of the company, and he’s maintained a hands-on approach with regard to designing and styling each of TRUE’s lines. The “Ryan Moore Signature Series” pays tribute to his one-shot victory in last year’s Justin Timberlake Shriners Hospitals for Children Open, while offering loyal customers a fresh palette of colors to choose from for the fall.

     

    About TRUE linkswear

    TRUE linkswear, a Scottsdale-based footwear and apparel company, created golf’s first shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort.  TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player.  TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada.  For more information, visit www.truelinkswear.com.

     

    Media Contact:
    Bryan Harris, Jackson Spalding
    678.491.9447
    bharris@jacksonspalding.com

  • TRUE launches first children's shoe

    With the padwan, an innovative barefoot platform is now available to golfers of all ages

     

    SCOTTSDALE, Ariz. – Already recognized as the industry leader in golf’s minimalist footwear movement, TRUE linkswear has released the first children’s golf shoe on a barefoot platform. The TRUE padwan blends the balance and performance found in its adult line with the versatility and comfort junior golfers need.

     

    Inspired by the TRUE sensei, the TRUE padwan was designed for golf but ready for anything. It provides a super comfortable TRUE kids barefoot platform and breathable mesh upper that would allow juniors to wear it on the course, to school or for everyday play. Built on the sensei outsole, first used in the sensei shoe, features a profile and spike configuration that provide enhanced traction and stability, while maintaining the thinnest sole in golf.

     

    The TRUE padwan is now available in youth sizes 1-7 in two color combinations: Charcoal/Grey and Black/Charcoal at truelinkswear.com.

     

     

    About TRUE linkswear

    TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly “Feel the Course,” while enabling them to walk 36 holes right out of the box in total comfort.  TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player.  TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada.  For more information, visit www.truelinkswear.com.

     

    Media Contact:
    Bryan Harris, Jackson Spalding
    (404) 874-7164
    bharris@jacksonspalding.com

     

    Johnathan McGinty, Jackson Spalding

    (706) 338-2732

    jmcginty@jacksonspalding.com

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