Blog

DEVELOPMENT MEMORANDUM

Jun 13th 2018 | Posted by Jason M. (Photos by Justin T. and Jason M.)
When we re-focused our product development strategy we did so with a few clear principles. (Photos Below)SELF-SERVING CREATION: No more status-quo-cookie-cutter designs, depending on opinions of mega-store buyers or reactions to what the rest industr …

Why We're a Direct to Consumer Brand

Mar 14th 2018 | Posted by Jason & Justin
One of the things we have loved about the re-launch of TRUE was our ability to re-focus our distribution channels. Put in plain english we now focus more on selling directly to you through our site. How does this work?By selling our gear directl …